Director of Product Strategy & GTM Growth

PowerPlan, Inc.; Atlanta (GA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Onsite + remote work schedule

Job summary

PowerPlan, Inc. is seeking a Director of Product Strategy & GTM to drive long-term growth. Reporting to the Chief Product Officer, you will shape market strategy, pricing, and portfolio evolution across enterprise SaaS offerings.

The role is hybrid, combining onsite office time with remote work, and requires translating market insights into actionable plans that align product, sales, and services for measurable impact.

Qualifications

• Bachelor's degree or equivalent in a business/strategy field.
• MBA or consulting background preferred for senior scope.
• Strong financial literacy and P&L awareness.

Responsibilities

• Define long-term product strategy and GTM roadmap.
• Conduct market sizing, segmentation, and competitive analysis.
• Develop business cases and investment recommendations for leadership.
• Lead cross-functional launch plans with product, sales, marketing, and customer success.
• Establish and track KPIs; build dashboards for executives.

Skills

Market analysis

Cross-functional leadership

Go-to-market strategy

Financial acumen

KPIs & data-driven

Strategic roadmap

Education

Bachelor's degree in Business/Marketing/Strategy or related field

MBA or strategy consulting background

Job description

PowerPlan, Inc. is seeking a Director of Product Strategy & GTM to drive long-term growth. Reporting to the Chief Product Officer, you will shape market strategy, pricing, and portfolio evolution across enterprise SaaS offerings.

The role is hybrid, combining onsite office time with remote work, and requires translating market insights into actionable plans that align product, sales, and services for measurable impact.