Director of Omnichannel Experience Strategy

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Benefits offered by this job

Health, life and disability benefits

401(k) with company contribution and-m

Generous time off package includingvac

Job summary

Novartis Pharmaceuticals Corporation in East Hanover, NJ seeks a Director of Integrated Experience Planning to shape patient and HCP experiences across brands. You will translate strategy into omnichannel campaigns, collaborating with marketing, data, content, product teams and external partners to craft unified experiences.

The role requires deep experience in customer engagement, analytics and cross-functional leadership, with a focus on measurement and continuous optimization of experiences

Qualifications

• Bachelor's degree required; MS/MBA preferred.
• 8 years orchestrating customer journeys across channels.
• Experience driving planning/strategy for multiple brands and audiences.

Responsibilities

• Translate Behavioral Strategies into Experience Maps for Senior Strategists.
• Develop and operationalize integrated Experience Plans across channels.
• Lead measurement frameworks to optimize in-market activities.
• Collaborate with cross-functional teams, agencies and partners to remove barriers for customers/patients/caregivers.
• Analyze brand dynamics and translate insights to a cohesive Experience Plan.
• Foster learning and innovation through cross-functional collaboration.
• Plan and enable a coordinated experience across touchpoints with IMO and other areas.
• Identify knowledge gaps and commission research to address insight outages.
• Develop and implement new Novartis capabilities with business leads.

Skills

Omnichannel planning

Cross-functional collaboration

Data-driven decision making

Stakeholder management

Strategic thinking

Digital marketing

Leadership

Education

Bachelor's degree in related field

Master of Science or MBA preferred

Job description

Novartis Pharmaceuticals Corporation in East Hanover, NJ seeks a Director of Integrated Experience Planning to shape patient and HCP experiences across brands. You will translate strategy into omnichannel campaigns, collaborating with marketing, data, content, product teams and external partners to craft unified experiences.

The role requires deep experience in customer engagement, analytics and cross-functional leadership, with a focus on measurement and continuous optimization of experiences