Director, Experience Strategy – Omnichannel Health

Waltz Health; Chicago (IL); On-site; USD 140,000 - 190,000; Full time

Job summary

EVERSANA INTOUCH, a global marketing agency network, seeks a Director of Experience Strategy to lead omnichannel design and optimization, connecting brand purpose to customer needs through data, content, and insight.

Work with senior leadership, clients, and agency partners to execute core strategy deliverables, advance personalization, and translate analytics into compelling, strategic recommendations that fuel growth—while championing inclusion and diverse perspectives.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks

Responsibilities

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations.
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
• Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Skills

Omnichannel Strategy

Digital Strategy

Healthcare Marketing

Communication

Analytical Skills

PowerPoint

Miro/Mural

CRM Platforms

AI Systems

Education

Bachelor’s degree in marketing, communications, or related field

Tools

PowerPoint

Excel

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Job description

EVERSANA INTOUCH, a global marketing agency network, seeks a Director of Experience Strategy to lead omnichannel design and optimization, connecting brand purpose to customer needs through data, content, and insight.

Work with senior leadership, clients, and agency partners to execute core strategy deliverables, advance personalization, and translate analytics into compelling, strategic recommendations that fuel growth—while championing inclusion and diverse perspectives.