Senior Director, Digital Marketing Optimization & Analytics

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; East Hanover (NJ); On-site; USD 153,000 - 283,000; Full time

Job summary

Novartis Pharmaceuticals Corporation in East Hanover, NJ seeks an Associate Director, Digital Marketing Optimization to lead ongoing in-market experience optimization across audiences, content, channels and media placements to improve marketing effectiveness.

You will shape measurement plans for media, creative assets, CRM, websites, and digital health solutions; build KPI dashboards; design A/B tests; coach the team; and manage agencies to high-quality delivery.

Qualifications

• BA/BS degree required.
• 7+ years' experience using data & analytics to support business decisions.
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
• Solid understanding of database structures, data wrangling, cleansing, and manipulation
• Project management experience and ability to manage multiple projects while consistently meeting deadlines
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
• Must be curious with an openness to new thinking balanced with realistic business needs
• Proven self-starter with high standards of excellence and an innovative mind
• Demonstrated leadership skills and ability to coach and manage team members
• Ability to manage for results under ambiguity
• Strong interpersonal, communication, and analytical skills
• Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
• Excels at interacting with a diverse group of people, all levels of management, including senior leadership
• Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data

Responsibilities

• Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability
• Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
• Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands
• Drive the development of actionable KPI dashboards with clear alignment to business goals
• Design A/B tests and other digital experimentation to quickly achieve key learning objectives
• Design & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs
• Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
• Coach and develop team members on both digital analytics & data storytelling
• Direct agency partners and manage to high-quality, accurate, on-time delivery

Skills

Data analytics

Digital media buying

Web analytics

Project management

Requirements gathering

Leadership

Communication

Strategic thinking

Data storytelling

Education

BA/BS degree

Tools

Google Analytics

Adobe Analytics

Job description

Novartis Pharmaceuticals Corporation in East Hanover, NJ seeks an Associate Director, Digital Marketing Optimization to lead ongoing in-market experience optimization across audiences, content, channels and media placements to improve marketing effectiveness.

You will shape measurement plans for media, creative assets, CRM, websites, and digital health solutions; build KPI dashboards; design A/B tests; coach the team; and manage agencies to high-quality delivery.