Director of Offline Growth & Local Partnerships

Remitly, Inc.; Seattle (WA); Hybrid; USD 184,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/Dental/Vision + 401k

Parental & family leave

Mental health benefits

ESPP

Continuing education

Job summary

Remitly is seeking a Director of Offline Customer Acquisition to build and lead a new go-to-market function focused on in-store, community, and localized programs. You will design a scalable offline strategy, partner with agencies and retailers, and align with Brand, Growth Marketing, and Product to maximize ROI.

The role requires deep experience in offline channels, strong analytical skills, and the ability to lead cross-functional teams without formal authority.

Qualifications

• 8+ years in marketing or growth, including offline channels.
• Experience in offline acquisition programs: direct mail, out-of-home, local sponsorships, retail partnerships.
• Strong cross-functional collaboration without formal authority.
• Analytical mindset with a measurement framework for non-digital channels.
• Experience using AI tools to scale a business.
• Experience marketing to immigrant, diaspora, or multicultural communities preferred.
• Comfort with ambiguity and building a new function from scratch.

Responsibilities

• Define and own the strategy for acquiring customers from offline channels and convert to active Remitly customers.
• Identify geographies, communities, and storefront networks with the largest offline-to-digital opportunity.
• Design and run in-market acquisition programs across in-store, local media, direct mail, and grassroots channels.
• Build and manage a network of external partners—agencies, vendors, and retailers.
• Partner with Legal and Compliance on compliant materials and program structures.
• Define metrics and measurement for offline channels and ROI reporting to leadership.
• Collaborate with Brand, Growth Marketing, Product, and regional teams to stay aligned with brand.

Skills

Offline marketing

Channel partnerships

Analytics & measurement

Vendor/agency management

AI tools usage

Multicultural marketing

Education

Bachelor's degree or equivalent

MBA a plus

Job description

Remitly is seeking a Director of Offline Customer Acquisition to build and lead a new go-to-market function focused on in-store, community, and localized programs. You will design a scalable offline strategy, partner with agencies and retailers, and align with Brand, Growth Marketing, and Product to maximize ROI.

The role requires deep experience in offline channels, strong analytical skills, and the ability to lead cross-functional teams without formal authority.