Senior Director, Offline Media & Growth Strategy

Leaf Home, LLC.; United States; On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Industry-leading compensation package

Medical, dental, and vision benefits (

Job summary

Leaf Home is seeking a Senior Director, Offline Advertising to lead our offline customer acquisition strategy across TV, radio, direct mail, print, and beyond. You will own media investments, measurement, and ROI with a focus on scalable growth and building a high-performing team.

You'll partner with Data Science, Finance, Product Marketing, Sales, and Operations to translate insights into strategic recommendations and drive expansion across enterprise channels.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• Master's degree preferred in related fields.
• Extensive experience with offline channels (TV/CTV, radio, print, OOH, direct mail).
• Proven ability to lead cross-functional strategic initiatives and teams.
• Strong attribution, media mix modeling, and measurement skills.

Responsibilities

• Develop and lead enterprise offline media strategy and budget allocation across multiple channels.
• Own channel performance, set growth targets, measure incremental impact, and optimize ROI.
• Drive testing and optimization across established and emerging media opportunities.
• Collaborate with Data Science for attribution models, MMM, incrementality testing, and geo testing.
• Build and mentor a high-performing growth marketing team and align with senior leadership.
• Partner with Creative, Finance, Product Marketing, Sales, and Operations to translate insights into strategy.

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Master's degree in Marketing, Business Administration, Analytics, or related field

Deep expertise across offline channels (TV/CTV, radio, direct mail, OOH, print)

Experience leading cross-functional strategic initiatives

People leadership and building high-performing teams

Job description

Leaf Home is seeking a Senior Director, Offline Advertising to lead our offline customer acquisition strategy across TV, radio, direct mail, print, and beyond. You will own media investments, measurement, and ROI with a focus on scalable growth and building a high-performing team.

You'll partner with Data Science, Finance, Product Marketing, Sales, and Operations to translate insights into strategic recommendations and drive expansion across enterprise channels.