Director, Offline Growth & Community Partnerships

Remitly; Seattle (WA); Hybrid; USD 184,000 - 220,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k plan

Paid parental, medical, military and '

Mental Health & Family FormingBenefits

Employee Stock Purchase Plan

Continuing education

Job summary

Remitly is seeking a Director of Offline Customer Acquisition to own strategy and execution for reaching customers who still send money through in‑person channels. You will build a new capability from the ground up across markets and languages, shaping an offline-to-digital transition.

The role requires 8+ years in offline or community marketing, proven ability to run acquisition programs outside digital channels, manage agencies and vendors, and create a measurement framework.

Qualifications

• 8+ years in marketing, growth, or business development with offline experience.
• Proven acquisition programs outside digital channels: direct mail, sponsorships, retail partnerships.
• Ability to direct agencies/vendors and build cross-functional teams.
• Strong analytics and measurement framework skills.
• Experience marketing to immigrant, diaspora, or multicultural communities preferred.

Responsibilities

• Define and own the offline acquisition strategy and execution across geographies.
• Design in-market programs: in-store signage, sponsorships, local media, direct mail.
• Build and manage networks of external partners and vendors.
• Collaborate with Legal/Compliance on materials and program structures.
• Define success metrics and build a measurement approach.
• Partner with Brand, Growth, Product, and regional teams to stay aligned.
• Own budget, negotiate contracts, and report ROI to leadership.
• Test and iterate GTM approaches by channel and geography.

Skills

Offline marketing

Retail partnerships

Channel marketing

Data analysis

Cross-functional leadership

AI for business

Multicultural marketing

Budget management

Measurement

Education

Bachelor's degree or equivalent

MBA a plus

Job description

Remitly is seeking a Director of Offline Customer Acquisition to own strategy and execution for reaching customers who still send money through in‑person channels. You will build a new capability from the ground up across markets and languages, shaping an offline-to-digital transition.

The role requires 8+ years in offline or community marketing, proven ability to run acquisition programs outside digital channels, manage agencies and vendors, and create a measurement framework.