Director of Marketing

The HT Group; New York (NY); Hybrid; USD 175,000 - 195,000; Full time

Job summary

The HT Group is partnering with an established, growth-oriented business to hire a hands-on Director of Marketing who will lead and scale the marketing function across services and technology solutions.

Reporting to executive leadership, this leader will build a team, shape strategy and brand positioning, and drive demand generation, client acquisition, and cross-selling. The role offers broad ownership and strategic partnership with executives.

Qualifications

• Proven B2B marketing leadership experience within technology, professional services, or complex solutions.
• Experience building or scaling a marketing team while balancing strategy with hands-on execution.
• Demonstrated success in demand generation, client acquisition, and revenue growth.
• Ability to position multiple products/services within a cohesive marketing strategy.
• Strong understanding of product marketing and SaaS go-to-market strategies.

Responsibilities

• Develop an integrated marketing strategy connecting multiple offerings and audiences.
• Lead demand generation, product marketing, brand, content, digital marketing, and events.
• Strengthen go-to-market strategies to drive awareness, engagement, and pipeline growth.
• Partner with leadership and sales to support client acquisition, lead conversion, and cross-selling.
• Build and lead the marketing team with processes, resources, and tech for growth.

Skills

B2B marketing leadership

Marketing strategy

Demand generation

Team leadership

Go-to-market

Job description

Location New York, United States Sector Financial Services Salary 175,000.00 US to 195,000.00 US per annum

Director of Marketing
Location: New York, NY | Onsite/Hybrid
Compensation: $175,000-$195,000 base + Bonus
Employment Type: Full-Time
The HT Group is partnering with an established, growth-oriented business seeking a hands-on Director of Marketing to lead and scale its marketing function across a portfolio of services and technology solutions. Reporting to executive leadership, this individual will build a team, shape marketing strategy and brand positioning, and drive demand generation, new client acquisition, and cross-selling.
This opportunity offers broad ownership and direct partnership with executive leadership for a commercially minded marketer who enjoys building teams, introducing new ideas, and turning strategy into measurable growth.

Key Responsibilities

• Develop an integrated marketing strategy that connects multiple offerings while tailoring messaging to distinct audiences.
• Lead demand generation, product marketing, brand development, content, digital marketing, and events.
• Strengthen go-to-market strategies for new and existing offerings to drive awareness, engagement, and pipeline growth.
• Partner with leadership and sales teams to support client acquisition, lead conversion, and cross-selling.
• Build and lead the marketing team, establishing the processes, resources, and technology needed to support growth.
• Apply data, automation, and AI tools to improve marketing efficiency and campaign performance.
• Establish KPIs and reporting to measure results, demonstrate ROI, and guide investment.

Qualifications

• Proven B2B marketing leadership experience, ideally within technology, professional services, or another complex solutions environment.
• Experience building or scaling a marketing team and balancing strategic leadership with hands‑on execution.
• Demonstrated success driving demand generation, client acquisition, and revenue growth.
• Ability to position multiple products or services within a cohesive brand and marketing strategy.
• Strong understanding of product marketing, go-to-market strategy, and digital demand generation; SaaS experience preferred.
• Strong analytical judgment, communication skills, and the ability to collaborate with executive leadership and cross-functional teams.

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