Marketing Director

Undisclosed; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading marketing firm in the United States is seeking a Director of Marketing to drive integrated marketing strategies and execution. The ideal candidate will possess 8–12 years of marketing experience, with a focus on demand generation and leadership. Responsibilities include defining campaign strategies, optimizing multi-channel marketing efforts, and managing a high-performing team. This role emphasizes data-driven decision-making and creativity to meet revenue targets. Join us in shaping marketing success and making a measurable impact.

Qualifications

• 8–12 years marketing experience with 3+ years in leadership roles.
• Proven track record driving measurable pipeline and growth outcomes.
• Strong understanding of demand generation, brand, and marketing analytics.

Responsibilities

• Define integrated marketing strategy aligned to growth and revenue targets.
• Build a scalable demand engine across paid, lifecycle, content, and partner channels.
• Own reporting and performance metrics to optimize spend.

Skills

Demand generation

Marketing analytics

Cross-functional collaboration

Brand management

Tools

HubSpot

Google Analytics

WordPress

Job description

Our client is seeking a Director of Marketing to lead integrated marketing strategy and execution to drive awareness, pipeline, and revenue growth. This role is ideal for a hands‑on, data‑driven leader who can run multi‑channel programs and develop a high‑performing team.

The Director of Marketing will own campaign strategy, channel performance, and go‑to‑market alignment—balancing creativity with analytical rigor to deliver measurable impact.

Key Responsibilities

• Define integrated marketing strategy aligned to growth and revenue targets.
• Own quarterly/annual plans, channel strategy, and budget allocation.
• Translate positioning into campaign themes, messaging frameworks, and creative direction.
• Maintain a marketing calendar across launches, events, and campaigns.
• Evaluate and refine ICP and segmentation strategy with Sales and Product.

Demand Generation & Pipeline Growth

• Build a scalable demand engine across paid, lifecycle, content, and partner channels.
• Optimize paid channels (search, social, retargeting) and landing page performance.
• Oversee email nurture, marketing automation, and lead scoring (with RevOps).
• Partner with Sales on pipeline targets, campaign alignment, and lead handoff SLAs.
• Build outbound‑supporting programs (ABM, sequences, sales plays) as needed.

Brand, Content & Communications

• Own brand voice and ensure consistency across all customer‑facing assets.
• Oversee content strategy: blogs, case studies, webinars, whitepapers, and sales collateral.
• Partner with Product Marketing on launches, narratives, and enablement.
• Manage web strategy and conversion optimization across core pages.
• Support PR, announcements, and thought leadership where relevant.

Analytics & Optimization

• Own reporting and performance metrics (CAC, CPL, ROAS, pipeline velocity).
• Build dashboards and weekly performance reviews to optimize spend and channels.
• Conduct A/B testing across landing pages, emails, ads, and creative.
• Develop attribution models and influence measurement with RevOps.
• Identify insights and scale winning messages and channels.
• Hire and develop a high‑performing marketing team and/or agencies.
• Set clear goals, expectations, and operating rhythms for the team.
• Align with Sales, Product, CS, and Exec leadership on GTM priorities.
• Ensure fast feedback loops and shared accountability for outcomes.

Qualifications

• 8–12 years marketing experience with 3+ years in leadership roles.
• Proven track record driving measurable pipeline and growth outcomes.
• Strong understanding of demand generation, brand, and marketing analytics.
• Experience in fast‑paced, growth‑stage environments.
• Excellent communication and stakeholder management skills.

Technical & Marketing Skills

• Marketing automation (HubSpot/Marketo/Pardot) and CRM alignment.
• Analytics tooling (GA, Looker/Tableau), paid platforms (Google/LinkedIn/Meta).
• CMS tools (Webflow/WordPress) and conversion rate optimization fundamentals.
• Familiarity with SEO, lifecycle marketing, and experimentation best practices.

Leadership & Attributes

• Strong ownership mindset and performance accountability.
• Data‑driven decision‑maker with creative problem solving.
• Strong cross‑functional collaborator and team builder.
• Comfortable balancing strategy with hands‑on execution.
• Growth mindset: test, learn, iterate.

Preferred Qualifications

• B2B SaaS, AI, fintech, or PLG experience.
• Experience with ABM, partner marketing, or enterprise GTM.
• Exposure to sales enablement and revenue operations alignment.

Why This Role

You’ll own how we drive demand and build brand—leading growth through strategy, experimentation, and excellent execution.

Please read before applying

This posting is part of the MobiusEngine.ai Talent Network, and is not a single, guaranteed position at one specific company.

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• May receive feedback on your resume and job search approach
• When we see a live opportunity that matches your background and preferences, we’ll reach out to you directly.