Marketing Director

New York Technology Partners; New York (NY); Hybride; USD 150 000 - 190 000; Plein temps

Résumé du poste

New York Technology Partners is seeking an experienced Marketing Director to lead marketing programs for a leading financial services client in the Capital Markets sector. The role covers product, segment, and regional marketing across North America and EMEA to bring trading and connectivity solutions to market.

You will work with sales, account management, and senior leadership to develop messaging, execute integrated campaigns, support lead generation, and drive measurable business impact.

Qualifications

• 8–12 years of B2B marketing experience, ideally within capital markets, financial technology, or financial services.
• Proven success delivering integrated marketing campaigns that drive engagement and pipeline growth.
• Excellent written and verbal communication skills, with the ability to simplify complex topics.
• Demonstrated experience developing and managing strategic B2B events programs.
• Experience managing multiple stakeholders and projects within a global, matrixed organization.
• Experience with trading, capital markets, or related subject matter is a plus.

Responsabilités

• Global Campaign Management: Develop and execute product, client, and thought leadership campaigns across multi-channel programs.
• Events Strategy: Lead the annual events strategy and calendar, identify priority conferences, sponsorships, and speaking opportunities.
• Regional Marketing: Create and execute go-to-market plans for North America and EMEA.
• Cross-Functional Collaboration: Align marketing with product, sales, account management, and business leaders.
• Performance Measurement: Track ROI, engagement, and pipeline contribution to optimize campaigns.
• Stakeholder Management: Coordinate with digital, events, PR/AR, and brand teams for consistent messaging.

Connaissances

B2B marketing

Campaign management

Stakeholder management

Marketing analytics

Cross-functional collaboration

Events management

Sales alignment

Formation

Bachelor's degree in Marketing, Communications, Business

Outils

Marketing automation

CRM systems

Analytics tools

Description du poste

Our client, a leading financial services organization, is seeking an experienced Marketing Director to support marketing programs within its Trading business, part of the Capital Markets segment.

This role combines product and segment marketing with regional activation across North America and EMEA, helping bring trading and connectivity solutions to market in a clear, compelling, and commercially effective way.

Working closely with sales, account management, business leaders, and the broader marketing organization, the Marketing Director will develop messaging, execute integrated campaigns, support lead generation, and drive measurable business impact.

This is an excellent opportunity for a commercially minded marketing professional with experience in financial technology, capital markets, trading solutions, or enterprise B2B marketing.

Key Responsibilities

• Global Campaign Management: Develop and execute product, client, and thought leadership campaigns aligned with business priorities through coordinated, multi-channel programs.
• Events Strategy: Lead the annual events strategy and calendar, identifying priority industry conferences, sponsorships, and speaking opportunities. Maximize event impact through pre-, during-, and post-event marketing.
• Regional Marketing: Develop and execute integrated go-to-market plans aligned with global priorities and local market needs across North America and EMEA.
• Cross-Functional Collaboration: Partner with product, sales, account management, and business leaders to align marketing initiatives with commercial objectives.
• Performance Measurement: Track, analyze, and optimize marketing performance, including ROI, engagement, and pipeline contribution.
• Stakeholder Management: Collaborate with digital, events, PR/AR, and brand teams to ensure consistent messaging and effective campaign execution.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8–12 years of B2B marketing experience, ideally within capital markets, financial technology, or financial services.
• Strong understanding of trading, capital markets, or the ability to quickly develop subject matter expertise.
• Proven success delivering integrated marketing campaigns that drive engagement and pipeline growth.
• Demonstrated experience developing and managing strategic B2B events programs.
• Experience managing multiple stakeholders and projects within a global, matrixed organization.
• Excellent written and verbal communication skills, with the ability to simplify complex topics.
• Analytical, creative, detail-oriented, and results-driven.
• Proficiency with marketing automation, CRM, and analytics tools.

Additional Information

• Location: New York, NY
• Work Arrangement: Hybrid – 3 days onsite per week