Director - Marketing Strategy and Growth

Virtusa; Fremont (CA); On-site; USD 140,000 - 230,000; Full time

Job summary

Virtusa seeks a visionary marketing leader to shape the company’s strategy, brand positioning, and growth initiatives. You will partner with executives to map initiatives to business objectives and deliver measurable impact across channels.

This role leads a team, guides demand generation, digital marketing, and analytics, and owns budgets to maximize ROI while sustaining brand strength across platforms.

Qualifications

• Senior marketing leadership experience in dynamic organizations.
• Expertise in brand strategy and digital marketing.
• MBA and strong communication/leadership skills.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Oversee brand management across all platforms.
• Lead digital marketing, demand generation, and customer engagement programs.
• Collaborate with executives to align marketing with corporate strategy.
• Manage market research and analytics to identify trends and positioning.
• Build and mentor a high-performing marketing team.
• Optimize marketing budgets and ROI-driven campaigns.

Skills

Brand strategy

Digital marketing

Leadership

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing or related

MBA preferred

Job description

We are seeking a visionary leader to drive our marketing strategy, brand positioning, and growth initiatives. This role will be responsible for shaping the company’s marketing vision, ensuring alignment with business objectives, and delivering measurable impact across all channels.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that support business goals and revenue growth.
• Oversee brand management, ensuring consistency and strength across all platforms.
• Lead digital marketing, demand generation, and customer engagement programs.
• Collaborate with executive leadership to align marketing initiatives with overall corporate strategy.
• Manage market research and analytics to identify trends, opportunities, and competitive positioning.
• Build and mentor a high-performing marketing team, fostering innovation and accountability.
• Optimize marketing budgets and ensure ROI-driven campaigns.

Qualifications

• Proven experience in senior marketing leadership roles within dynamic organizations.
• Strong expertise in brand strategy, digital marketing, and growth initiatives.
• Exceptional communication and leadership skills.
• Ability to leverage data-driven insights for strategic decision-making.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Build and mentor a high-performing marketing team, fostering innovation and accountability.
• Optimize marketing budgets and ensure ROI-driven campaigns.