Marketing Director

Talently; Sunnyvale (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Talently is seeking a hands-on marketing leader to strengthen its market presence and accelerate enterprise growth. You will shape the marketing strategy and directly execute programs across demand generation, digital marketing, content, and events.

You will partner with sales and product teams to improve funnel performance and build a qualified pipeline in a fast-moving, international environment. The role requires onsite Sunnyvale three days a week and USA work authorization.

Qualifications

• 5–15 years of progressive B2B marketing experience in enterprise technology.
• Bachelor's degree or equivalent experience.
• Hands-on execution with marketing strategy and programs.
• Proven ability to generate qualified pipeline and deals.
• Strong analytical skills to optimize campaigns.
• Experience with email marketing and events.
• Ability to work onsite in Sunnyvale three days/week and authorization to work in the United States.
• Experience collaborating with sales, product and customer success teams.

Responsibilities

• Develop and execute marketing strategies to advance brand awareness, customer acquisition, and sales pipeline objectives.
• Lead demand generation programs, improving lead quality and MQL-to-SQL conversion.
• Analyze funnel and campaign performance, identify conversion gaps, and implement data-driven improvements.
• Create and execute email marketing and lead-nurture campaigns that generate qualified opportunities.
• Drive digital marketing initiatives, including SEO and AEO.
• Plan and deliver industry events, conferences, customer programs, and field marketing initiatives.
• Develop content and campaigns for enterprise buyers, developers, and other audiences; strengthen positioning.
• Partner with sales, product, customer success, and technical teams to align programs with pipeline goals.
• Conduct market, customer, and competitive analysis; establish KPIs and optimize performance.
• Support international marketing initiatives across the United States and Asia.

Skills

B2B marketing

Marketing strategy

Demand generation

Lead generation

MQL-to-SQL

Email marketing

Event marketing

SEO

AEO

Digital marketing

Analytics

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

HubSpot

Marketing automation

SEO tools

Job description

Location: Hybrid - Sunnyvale, California, United States

About the Company / The Opportunity:

A growing technology company is seeking a hands-on marketing leader to strengthen its market presence and accelerate enterprise growth. This role offers the opportunity to shape marketing strategy while directly executing programs across demand generation, digital marketing, content, and events. You will partner closely with sales and cross-functional teams to improve funnel performance and build qualified pipeline in a fast-moving, international environment.

Responsibilities:

• Develop and execute marketing strategies that advance brand awareness, customer acquisition, and sales pipeline objectives.
• Lead demand generation programs, improving lead quality and MQL-to-SQL conversion.
• Analyze funnel and campaign performance, identify conversion gaps, and implement data-driven improvements.
• Create and execute email marketing and lead-nurture campaigns that generate qualified sales opportunities.
• Drive digital marketing initiatives, including SEO and Answer Engine Optimization (AEO).
• Plan and deliver industry events, conferences, customer programs, and field marketing initiatives.
• Develop content and campaigns for enterprise buyers, developers, and other relevant audiences; strengthen corporate and product positioning.
• Partner with sales, product, customer success, and technical teams to align programs with pipeline and revenue goals.
• Conduct market, customer, and competitive analysis; establish KPIs and continuously optimize marketing performance.
• Support international marketing initiatives and collaborate with teams across the United States and Asia.

Must-Have Skills:

• Approximately 5-15 years of progressive B2B marketing experience, ideally in enterprise technology, and a bachelor's degree or equivalent relevant experience.
• Demonstrated ability to lead marketing strategy while remaining actively involved in hands‑on execution.
• Strong experience in demand generation, lead generation, marketing funnels, and MQL-to-SQL conversion.
• Track record of developing marketing programs that contribute to qualified pipeline and sales opportunities.
• Hands‑on experience with email marketing, events and conferences, SEO, and digital marketing.
• Experience marketing B2B products or services to enterprise customers.
• Strong analytical skills and ability to evaluate campaign and funnel performance and make data‑driven improvements.
• Experience partnering with sales, product, customer success, and other cross‑functional teams.
• Strong written and verbal communication skills and ability to work effectively across international teams and regions.
• Ability to work onsite in Sunnyvale, California three days per week and authorization to work in the United States without current employer sponsorship.

Nice-to-Have Skills:

• Knowledge or experience with Answer Engine Optimization (AEO).
• Marketing experience in databases, data infrastructure, big data, cloud computing, developer tools, open‑source software, enterprise SaaS, or related infrastructure technology.
• Experience marketing technical products to developers, engineers, data teams, or enterprise technology decision‑makers.
• Understanding of open‑source technology or open‑source commercialization.
• Experience developing marketing programs for international markets.
• Established relationships or experience within infrastructure technology, data, developer, or open‑source communities.