Marketing Director

Best in Recruiting; Pittsburgh (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

Best in Recruiting seeks a Marketing Director to shape branding, strategy, and market development across labs and technical services.

You will lead a high-performing marketing team, manage budgets, and partner with executive leadership to elevate the company’s market presence. National travel up to 25% should be expected as campaigns expand across the US.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10+ years in marketing/communications with leadership experience.
• Proven ability to align marketing with business objectives and CRM platforms.

Responsibilities

• Develop and drive company-wide marketing and branding strategy.
• Lead growth opportunities, target markets, and service positioning.
• Guide market research and competitive intelligence to inform investments.
• Build and develop the marketing team and budget planning.
• Collaborate with executives and vendors to execute aligned campaigns.

Skills

Leadership

Marketing strategy

Brand management

CRM Salesforce

HubSpot

Digital marketing

Budget management

Market research

Cross-functional

Team leadership

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

HubSpot

Job description

Join a dynamic team leading the future of technical innovation as their new Marketing Director! If you're passionate about shaping compelling brand stories, driving growth, and building high-performing teams in a collaborative environment, this is your opportunity to make a meaningful impact. Our client is seeking an experienced Marketing Director to spearhead their marketing, communications, branding, and market development efforts. This strategic role offers a chance to influence the company’s growth trajectory while partnering with executive leadership to elevate our market presence. You'll lead a talented team, manage budgets, and develop innovative strategies that showcase our technical expertise to new and existing clients.

Key Responsibilities

• Develop and drive a company-wide marketing and branding strategy aligned with our goals.
• Collaborate with leadership to identify growth opportunities, target markets, and service positioning.
• Lead market research, competitive intelligence, and emerging industry trends to inform marketing investments.
• Build, lead, and develop the marketing team, fostering a culture of innovation, collaboration, and inclusion.
• Support business development by creating integrated marketing plans for lab services, technical consulting, and emerging sectors.
• Oversee digital presence, including social media, website content, and public relations, ensuring high-quality, consistent messaging.
• Manage annual marketing budgets, track performance metrics, and optimize programs to maximize ROI.
• Partner with internal teams and external vendors to execute campaigns and ensure strategic alignment across functions.

Must-Have

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10+ years of progressive marketing, communications, or related experience.
• At least 5 years of leadership experience managing marketing professionals and cross-functional teams.
• Proven ability to execute marketing strategies tied to measurable business objectives, including brand management, digital marketing, and CRM (Salesforce and HubSpot experience preferred).
• Strong leadership, communication, and collaboration skills.
• Ability to travel nationally, up to 25% as needed.

Nice-to-Have

• Master’s degree in Business Administration or Marketing.
• Professional certifications in marketing, digital marketing, CRM analytics, or project management.

If you're ready to lead innovative marketing initiatives with a forward-thinking team, help shape the future!