Director of Marketing

NorthPoint Search Group; Cumming (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

NorthPoint Search Group partners with a rapidly expanding healthcare organization to hire a Director of Marketing who will lead digital marketing and acquisition across a multi-site platform.

The role demands a data-driven leader capable of scaling paid search, SEO, website optimization, CRM and marketing automation, with a track record of measurable growth in high-growth environments.

Qualifications

• 7+ years of progressive digital/growth marketing experience.
• Multi-site healthcare or consumer services experience.
• Experience with CRM/marketing automation platforms such as HubSpot.
• Strong analytical and business acumen; proven acquisition and conversion impact.

Responsibilities

• Digital marketing & acquisition strategy
• Paid Search, SEO & Local SEO
• Website & conversion optimization
• Marketing analytics, attribution & ROI
• CRM, marketing automation & emerging AI tools
• Online reputation & local market presence
• Agency and vendor management; growth reporting

Skills

Digital marketing

Growth marketing

SEO

Paid Search

CRM/Marketing automation

Analytics

Multi-site experience

Tools

HubSpot

Job description

Our client is a rapidly growing healthcare organization seeking a Director of Marketing to lead and scale its digital marketing and acquisition strategy across a multi-site platform.

Responsibilities

• Digital marketing & acquisition strategy
• Paid Search, SEO & Local SEO
• Website & conversion optimization
• Marketing analytics, attribution & ROI
• CRM, marketing automation & emerging AI tools
• Online reputation & local market presence
• Agency and vendor management
• Performance reporting and growth strategy

Requirements

• 7+ years of progressive digital/growth marketing experience
• Multi-site healthcare or consumer services experience
• Experience in a high-growth or PE-backed environment is a plus
• Strong analytical and business acumen
• Proven success driving measurable acquisition and conversion
• Experience with CRM/marketing automation platforms such as HubSpot
• Strategic thinker who is equally comfortable executing