Marketing Director

Solomon Page; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision package

401(k)

Career growth opportunities

Job summary

Solomon Page is seeking a Director of Marketing in New York City to lead the global marketing function across brand, demand generation, product marketing, content, digital, events, and business development support. This strategic, hands-on role reports to the CEO and operates in a lean, entrepreneurial environment.

The ideal candidate has 7+ years in B2B marketing, a builder mindset, practical AI fluency, and a track record of delivering integrated campaigns that drive pipeline and revenue.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 7+ years of relevant B2B marketing, communications, or business development experience in financial services or related industries.
• Proven ability to translate complex financial/tech concepts into clear messaging.

Responsibilities

• Develop and execute a company-wide marketing strategy aligned with growth objectives and division priorities across three business units.
• Lead the full marketing function spanning brand, demand gen, product marketing, content, digital, events, and business development support.
• Partner with senior leadership to drive market visibility, client engagement, and revenue growth.
• Establish marketing priorities, processes, reporting structures, and future team needs in a fast-paced environment.
• Manage a small team and external partners including agencies and vendors.

Skills

Brand strategy

Demand generation

Content marketing

Digital marketing

Analytics

Project management

Leadership

AI fluency

Education

Bachelor's degree in marketing

Tools

Google Analytics

CRM systems

Email marketing platforms

Adobe Creative Suite

InDesign

Canva

Social media management tools

Job description

Our client, a global commercial finance company serving small and medium-sized businesses across multiple divisions — spanning lending, risk mitigation, and financial technology — is seeking a Director of Marketing to lead their full marketing function. This is a strategic, hands‑on leadership role responsible for building and executing marketing across brand, demand generation, product marketing, content, digital, events, and business development support. The ideal candidate brings strong B2B marketing experience, a builder mindset, practical AI fluency, and the ability to operate both strategically and tactically in a lean, entrepreneurial environment. This role reports directly to the CEO and is based in New York City on a hybrid schedule.

• FTE Salary: $150-200k

Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute a company-wide marketing strategy aligned with growth objectives and division-specific priorities across three distinct business units.
• Lead the full marketing function spanning brand positioning, demand generation, product marketing, content, digital, events, marketing operations, and business development support.
• Partner with senior leadership and business development teams to drive market visibility, client engagement, and revenue growth.
• Establish marketing priorities, processes, reporting structures, and future team needs within a fast-moving, resource-conscious environment.
• Manage a small team of direct reports and external vendors, agencies, designers, and marketing technology providers.

Demand Generation & Revenue Marketing:

• Build and execute account-based marketing programs targeting priority prospects, referral sources, lending partners, brokers, and strategic accounts.
• Develop a measurable demand generation strategy that supports pipeline creation, account engagement, and revenue influence.
• Oversee the full lead-to-close marketing flow, including marketing technology, campaign tracking, lead management, and sales handoff.
• Use data and analytics to assess campaign performance and continuously improve marketing effectiveness.

Product Marketing & Business Development Support:

• Establish product marketing capabilities across all three business divisions, translating complex financial and technology solutions into clear, compelling messaging.
• Develop and maintain sales collateral, pitch materials, presentations, case studies, one‑pagers, product sheets, and client‑facing content.
• Support cross‑selling initiatives and help articulate the full value of the company's platform to clients and prospects.

AI-Enabled Marketing & Innovation:

• Identify and implement practical AI use cases to improve marketing efficiency across content development, campaign execution, research, reporting, and sales enablement.
• Apply AI-powered tools in a business‑relevant context while maintaining quality, accuracy, and brand consistency.
• Evaluate opportunities to enhance marketing workflows, automation, segmentation, and reporting through emerging technology.

Content, Digital, Events & Communications:

• Manage content across the website, email campaigns, social media, case studies, thought leadership, and client communications.
• Plan and oversee events, webinars, conferences, sponsorships, and client engagement opportunities.
• Support public relations, company announcements, award submissions, and external communications.
• Partner with HR on employer branding and recruitment-related marketing materials.

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.
• 7+ years of relevant marketing, communications, or business development experience, preferably in commercial finance, financial services, fintech, professional services, lending, insurance, or a related B2B environment.
• Strong writing, editing, and messaging skills with the ability to translate complex financial or technical subject matter into clear, accessible content.
• Proven experience developing marketing campaigns, sales collateral, email campaigns, social media content, presentations, and client‑facing materials.
• Familiarity with digital marketing tools, Google Analytics, email marketing platforms, CRM systems, and social media management.
• Comfortable operating in a hands‑on capacity while contributing to broader strategic direction — must be able to work at both the strategic and executional level.
• Strong project management skills with the ability to juggle multiple priorities, deadlines, and stakeholders simultaneously.
• Experience with Adobe Creative Suite, InDesign, Canva, or similar design tools is preferred.
• Experience supporting events, conferences, webinars, or trade shows is preferred.
• Financial services, commercial lending, asset‑based lending, trade credit insurance, factoring, or fintech background is a strong plus.

Compensation and Benefits:

• Comprehensive benefits package including medical, dental, and vision coverage
• Opportunities for career growth and development

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers — which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long‑term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.