Head of Direct-to-Consumer & Ecommerce Growth

L.A.B. Golf; Creswell (OR); Presencial; USD 180.000 - 280.000; Jornada completa

Descripción de la vacante

L.A.B. Golf seeks a strategic, hands-on Vice President of Direct-to-Consumer to drive ecommerce growth across channels and regions. You will own the DTC P&L, oversee performance marketing budgets, and guide lifecycle marketing from acquisition to retention.

The role requires a data-driven leader capable of scaling operations in a fast-paced, PE-backed environment. You will collaborate with executive leadership to optimize Shopify Plus investments, manage product launches, and expand

Formación

• 10+ years of ecommerce and DTC experience with leadership of a channel generating $25M+ in revenue and P&L ownership.
• Proven success scaling premium consumer products, ideally in sporting goods or configurable products.
• Experience leading Shopify Plus development, optimization, and ERP integrations.
• Demonstrated success managing seven-figure paid media budgets with emphasis on incrementality and profitability.

Responsabilidades

• Own the annual DTC business plan and monthly forecasts, including demand, marketing spend, and product-level sales.
• Lead weekly performance reviews for executive leadership and the Board, communicating results, variances, drivers, and corrective actions.
• Manage a multimillion-dollar performance marketing budget, optimizing spend for incremental revenue and profitability.
• Lead lifecycle marketing across email, SMS, mobile app, and loyalty programs, with journeys and win-back campaigns.
• Oversee end-to-end DTC customer journey, including remote fitting capabilities and app enhancements, to improve conversion and retention.
• Lead international expansion into Japan and other markets with market-entry strategies, localization, and Shopify Markets integration.

Conocimientos

Strategic thinking

Leadership

Cross-functional collaboration

Analytics

Forecasting

P&L management

Educación

Bachelor’s degree in Business/Marketing/Ecommerce or related

Herramientas

Shopify Plus

Klaviyo

GA4

Meta Ads

Google Ads

ERP integrations

Descripción del empleo

L.A.B. Golf seeks a strategic, hands-on Vice President of Direct-to-Consumer to drive ecommerce growth across channels and regions. You will own the DTC P&L, oversee performance marketing budgets, and guide lifecycle marketing from acquisition to retention.

The role requires a data-driven leader capable of scaling operations in a fast-paced, PE-backed environment. You will collaborate with executive leadership to optimize Shopify Plus investments, manage product launches, and expand