Senior Director, Digital Growth & DTC Strategy

Verb Products; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Verb Products is seeking a Senior Director, Digital Strategy + Growth to lead the North American DTC Ecommerce channel, driving revenue, acquisition, conversion, retention and lifetime value. You will own the strategy, performance metrics, and an integrated digital ecosystem across paid, owned and earned channels.

Reporting to the VP of Marketing, you will align teams and agencies, prioritize opportunities, and accelerate omnichannel growth in a fast‑moving environment.

Qualifications

• Extensive leadership experience across Ecommerce and digital growth.
• Proven ability to own revenue and digital performance for a DTC brand.
• Strong analytical skills and executive communication.
• Experience leading organic social, influencer and creator strategies.

Responsibilities

• Own the strategy and performance of Verb's North American DTC Ecommerce, including revenue growth and KPIs.
• Define and lead the integrated digital growth strategy across acquisition, conversion and retention.
• Develop annual/quarterly growth plans, forecasts and investment priorities with scorecards and reviews.
• Leverage data to diagnose trends and translate insights into prioritized actions.

Skills

Leadership

DTC Ecommerce growth

Executive communication

Strategic planning

Analytics

Cross-functional collaboration

Performance marketing

CRM & lifecycle marketing

Team management

Growth mindset

Tools

Shopify

Job description

Verb Products is seeking a Senior Director, Digital Strategy + Growth to lead the North American DTC Ecommerce channel, driving revenue, acquisition, conversion, retention and lifetime value. You will own the strategy, performance metrics, and an integrated digital ecosystem across paid, owned and earned channels.

Reporting to the VP of Marketing, you will align teams and agencies, prioritize opportunities, and accelerate omnichannel growth in a fast‑moving environment.