Director, Direct Commerce

Fortune Brands Home & Security; Montgomery (AL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health plans

401(k) with company contribution

Product discounts

Flexible time off

Job summary

Fortune Brands Innovations is seeking a seasoned Director of Direct Commerce to lead DTC sites, marketing strategies, and consumer engagement across channels. You will drive growth by optimizing website commerce, converting prospects, and expanding product and channel offerings.

The role requires a strategic thinker with growth mindset, strong team leadership, and expertise in ecommerce platforms, analytics, and digital marketing. Hybrid schedule available across multiple facilities.

Qualifications

• Proven ability to lead teams and develop direct-to-consumer strategies.
• Strong strategic problem-solving skills and ability to manage multiple projects.
• Experience with DTC/Ecommerce across merchandising, creative, tech, and sales.
• Excellent analytical capabilities to translate data into decisions.
• Organizational skills with high attention to detail.
• Influence across cross-functional teams.
• Knowledge of Shopify, Google Analytics, Google AdWords, social media advertising, and email marketing tools.
• Understanding of web consumer behavior and online shopping trends.

Responsibilities

• Lead and execute strategy for existing and future DTC sites across business units.
• Create and drive marketing and sales strategies with the DTC Team and Matrix COE support.
• Collaborate with cross-functional teams to align DTC initiatives with marketing and business objectives.
• Oversee online marketing efforts including website requirements, social media, email campaigns, SEO/SEM, and digital advertising.
• Implement lead nurturing strategies to convert prospects into buyers and support the sales funnel.
• Lead and manage teams to build relationships with key influencers for brand amplification.
• Conceptualize and execute integrated marketing campaigns communicating product features and differentiation.
• Use market research and customer insights to tailor campaigns to consumer segments.
• Develop and execute DTC campaigns, messaging platforms, media plans and tactics.
• Coordinate with Marketing, Sales, and Customer Support for seamless customer experience.
• Collaborate with legal/regulatory/quality to ensure compliance of DTC campaigns.

Skills

People leadership

DTC/Ecommerce knowledge

Strategic problem solving

Analytical skills

Organizational skills

Cross-functional influence

Shopify

Google Analytics

Google Ads

Social media advertising

Email marketing

Web consumer behavior understanding

Tools

Shopify

Google Analytics

Google Ads

Job description

Full job description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work.

Learn more about our culture here.

Job Description

We are looking for a seasoned and visionary Director of Direct Commerce to spearhead our direct-to-consumer (DTC) sales and consumer marketing strategy creating awareness and optimizing our brand(s) direct shopping channels via website and other sales channels. This person is responsible for various facets of online operations, business planning, and marketing strategies. This role calls for a strategic thinker with a growth mindset who excels in team leadership, innovation, and expanding product and channel offerings.

Position location: This role can be based out of the Fortune Brand Innovation Deerfield, IL, Oak Creek, WI, Maumee, OH or North Olmsted, OH facilities following a hybrid work schedule. Our Hybrid work schedule provides associates the flexibility to work remotely Monday and Friday while being in the office Tuesday - Thursday.

RESPONSIBILITIES

• Lead and execute strategy for existing and future DTC sites, including all of our business units
• Create and drive marketing and sales strategies while leading strategic execution with the DTC Team and Matrix COE support
• Collaborate with cross-functional teams to align DTC initiatives with overall marketing and business objectives
• Oversee online marketing efforts, including DTC website requirements, social media, email campaigns, search engine optimization (SEO), search engine marketing (SEM) and digital advertising
• Implement lead nurturing strategies to convert prospects into owners and support the sales funnel
• Lead and/or manage team members to identify, establish, and nurture relationships with key influencers to amplify brand messaging and product advocacy
• Conceptualize and implement integrated marketing campaigns that effectively communicate product features, benefits, and differentiation
• Utilize market research and customer insights to tailor campaigns to specific consumer segments
• Lead the development and execution of the DTC campaign, consumer messaging platform, media plan, and tactics
• Work closely with Marketing, Sales, and Customer Support teams to ensure seamless alignment between marketing efforts and consumer experience
• Collaborate with legal, regulatory, and quality to ensure compliance of all DTC campaigns and initiatives
• Oversee execution of On-Site Strategies, including assortment, merchandising and promotions
• Lead retention, promotion and CRM strategies to drive engagement, increased consumer return rate and repeat purchases
• Partner with Data Market Analyst for all areas of the business including Sales, Google Analytics, Social KPIs, email performance, on-site and linear support to tell the story and drive the business

QUALIFICATIONS

• A people leader who can positively influence the career skills of their colleagues and team by focusing on employees and building strong relationships
• Solid understanding of DTC/Ecommerce business with a mix of Merchandising, creative, technical and sales knowledge
• Validated strong strategic problem solver who can set goals and run multiple, diverse projects
• Strong analytical skills to interpret data and make informed business decisions
• Strong organizational skills, extreme attention to detail and solid follow up
• Presence with an ability to influence at all levels cross-functionally
• Knowledge and understanding of Shopify, Google Analytics, Google AdWords, Social Media Advertising, Affiliate Programs and email marketing tools
• Understanding of web consumer behavior

COMPETENCIES

• Drives vision and purpose
• Drives Engagement
• Manages Complexity
• Plans and Aligns
• Decision Quality

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work. Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: Plumbing, Doors and Security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.