Director of Digital Strategy & Audience Growth

New America; Washington; Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Health care

Dental and vision coverage

Retirement plan

Paid time off

Federal holidays observance

Job summary

New America seeks a visionary Digital Director to shape its digital strategy, lead a four-person Central Communications team, and drive growth in audience engagement through compelling storytelling and data visualization.

Reporting to the VP of Content and Communications, you will manage web platforms, analytics, and brand. The role requires strong leadership, technical fluency, and collaboration with program teams and external partners.

Qualifications

• At least eight years of relevant professional experience, including at least three years managing staff.
• Experience developing and implementing an organization-wide digital strategy.
• Experience leading digital product development, website management, web design, or a related function.
• Experience managing and mentoring multidisciplinary staff and building effective, collaborative teams.
• Ability to develop product roadmaps, prioritize competing needs, and lead complex projects from planning through implementation and evaluation.
• Working knowledge of HTML and CSS.
• Familiarity with modern web-development technologies and frameworks, including JavaScript and React, and CMS like WordPress or Drupal.
• Experience with Google Analytics or comparable analytics platforms and translating performance data into strategic recommendations.
• Experience with project-management tools such as Asana, Trello, Jira, Monday.com, or similar.
• Knowledge of current UX, accessibility, privacy, and digital publishing practices.
• Experience incorporating user or audience research throughout the product lifecycle.

Responsibilities

• Set the vision and strategy for the website, digital publishing tools, audience channels, and data storytelling.
• Develop and oversee a digital product roadmap aligning goals, audience needs, and resources with accessibility and performance.
• Lead product-development processes with internal stakeholders and external vendors.
• Expand interactive storytelling and data-visualization capabilities to increase reach and impact.
• Evaluate digital systems and advise on budgets, staffing, technology, and vendors.
• Lead the next phase of website strategy as a publishing and audience-engagement platform.
• Partner with editors, researchers, policy teams, and operations to translate needs into scalable digital solutions.
• Manage web-development agencies and vendors, including scope, budgets, timelines, and outcomes.
• Champion user-centered development with audience research, analytics, and feedback loops.
• Establish governance for content workflows, QA, maintenance, and publishing responsibilities.

Skills

Digital strategy

Product leadership

Website management

Data visualization

Brand stewardship

Team leadership

Stakeholder management

Accessibility

Privacy

Analytics

Tools

HTML/CSS

JavaScript

React

WordPress

Drupal

Google Analytics

Asana

Trello

Jira

Monday.com

Job description

New America seeks a visionary Digital Director to shape its digital strategy, lead a four-person Central Communications team, and drive growth in audience engagement through compelling storytelling and data visualization.

Reporting to the VP of Content and Communications, you will manage web platforms, analytics, and brand. The role requires strong leadership, technical fluency, and collaboration with program teams and external partners.