Digital Strategy Director - Web, Data & Brand

NTEN; Washington (District of Columbia); Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Health care

Dental

Vision

Retirement plan

Paid time off

Office closure between Christmas and N

Job summary

New America is seeking a visionary Digital Director to lead its Central Communications digital strategy, website, and publishing platforms. You will guide a small team, shape the data-visualization program, and ensure accessible, high-performance digital products that advance the organization's policy ideas.

Reporting to the VP of Content and Communications, you will collaborate across editorial, research, and operations to deliver measurable audience growth and impact while upholding brand

Qualifications

• Eight+ years of relevant professional experience, including at least three years managing staff.
• Experience developing and implementing an organization-wide digital strategy.
• Significant experience leading digital product development, website management, or a related function.
• Experience managing multidisciplinary staff and building effective, collaborative teams.
• Ability to develop product roadmaps, prioritize competing needs, and lead complex projects from planning through implementation and evaluation.
• Working knowledge of HTML and CSS.
• Familiarity with JavaScript and React, and CMS such as WordPress or Drupal.
• Experience with Google Analytics or comparable analytics platforms and translating performance data into strategic recommendations.
• Experience with project-management tools such as Asana, Trello, Jira, Monday.com.
• Knowledge of UX, web accessibility, privacy, and digital publishing practices.
• Experience incorporating user/audience research throughout the product design and development lifecycle.
• Excellent written and verbal communication, interpersonal, analytical, and problem-solving skills.
• Experience collaborating with senior leaders and colleagues across diverse disciplines and levels of technical expertise.
• Experience managing external agencies, consultants, or technology partners.

Responsibilities

• Set vision and strategy for website, digital publishing tools, audience channels, and data visualizations/interactive storytelling.
• Develop and oversee a digital product roadmap aligned with goals and resources.
• Lead product-development processes involving internal stakeholders and external vendors.
• Identify opportunities to expand interactive storytelling and data-visualization capabilities.
• Evaluate digital systems and advise on budget, staffing, and vendor decisions.
• Lead website strategy to evolve into an effective digital publishing platform.
• Manage a website roadmap focused on audience growth and usability.
• Collaborate with teams to translate evolving needs into scalable digital solutions.
• Manage relationships with agencies and vendors, including scope, budgets, and timelines.
• Champion user-centered product development with analytics and staff feedback loops.
• Establish governance for content workflows, QA, maintenance, and publishing.

Skills

Digital strategy

Product roadmaps

Team leadership

HTML & CSS

JavaScript & React

Web accessibility

Analytics

Project management tools

Tools

WordPress

Drupal

Jira

Trello

Asana

Monday.com

Job description

New America is seeking a visionary Digital Director to lead its Central Communications digital strategy, website, and publishing platforms. You will guide a small team, shape the data-visualization program, and ensure accessible, high-performance digital products that advance the organization's policy ideas.

Reporting to the VP of Content and Communications, you will collaborate across editorial, research, and operations to deliver measurable audience growth and impact while upholding brand