Director, Digital Insights & Growth

National Public Radio; Washington (District of Columbia); Hybrid; USD 166,000 - 180,000; Full time

Job summary

NPR is seeking a Director of Digital Insights in Washington, DC, to steer the digital analytics strategy across web, app, and video ecosystems. This high-visibility role shapes measurement, monetization metrics, and audience understanding, reporting to the VP of Audience Insights.

You will lead a multi-disciplinary team, establish governance, and translate complex data into strategic recommendations for executive leadership and cross-functional execution.

Qualifications

• 8+ years of experience leading digital analytics strategy and measurement.
• Proven expertise in architecting web measurement frameworks and cross-platform journeys.
• Advanced SQL techniques and data pipeline familiarity.
• Experience leading insights teams and guiding executive decisions.
• Familiarity with GA4, Amplitude, Mixpanel, Segment.

Responsibilities

• Lead flagship app launch measurement framework and KPIs.
• Build and mentor a high-performing insights team.
• Inspire a modern video insights strategy across platforms.
• Design complex primary research methodologies to validate new models.
• Oversee data governance, tagging standards, and QC across iterations.
• Translate data into executive-ready narratives and strategy.
• Bridge technical analytics with product, development, and content units.

Skills

Digital analytics strategy

SQL expertise

Stakeholder management

Leadership (multi-tiered teams)

Storytelling with data

Education

Bachelor's degree in Data Science/Analytics/Statistics

Master’s degree preferred

Tools

GA4

Amplitude

Mixpanel

Segment

Job description

NPR is seeking a Director of Digital Insights in Washington, DC, to steer the digital analytics strategy across web, app, and video ecosystems. This high-visibility role shapes measurement, monetization metrics, and audience understanding, reporting to the VP of Audience Insights.

You will lead a multi-disciplinary team, establish governance, and translate complex data into strategic recommendations for executive leadership and cross-functional execution.