Director of Digital Marketing

Forbes Technical Consulting LLC; Chicago (IL); Hybrid; USD 185,000 - 226,000; Full time

Job summary

Forbes Technical Consulting LLC in Chicago, IL is seeking a strategic and data-driven Director of Digital Marketing to lead integrated marketing initiatives focused on customer acquisition, engagement, renewal, and retention.

This role offers a hybrid schedule (3 days onsite) and a full-time, exempt employment, with compensation up to $205,000 plus bonus eligibility. You will shape digital strategy, optimize the customer journey, and mentor a talented marketing team.

Qualifications

• 10+ years of integrated digital marketing and customer acquisition experience.
• 5+ years of people management experience.
• Proven success developing and optimizing multichannel marketing campaigns.
• Experience with A/B testing, web analytics, and UX best practices.
• Knowledge of SEO, search marketing, CRM platforms, and CMS.
• Strong strategic, analytical, creative, and leadership skills.
• Ability to translate business objectives into measurable strategies within a complex organization.

Responsibilities

• Develop and execute integrated direct and digital marketing strategies to drive acquisition, engagement, renewal, and retention.
• Lead multichannel campaigns across digital media, email, print, and other channels.
• Oversee creative development, audience segmentation, A/B testing, and optimization.
• Improve onboarding and digital experiences to boost engagement and retention.
• Establish and monitor KPIs related to conversion, campaign performance, web traffic, and customer behavior.
• Leverage analytics and lead nurturing strategies to improve marketing effectiveness and business results.
• Partner with cross-functional leaders to manage marketing investments, forecast performance, and align campaigns with organizational goals.
• Lead, mentor, and develop a high-performing team of digital and direct marketing professionals.

Skills

Digital marketing strategy

Team management

Multichannel campaigns

A/B testing & analytics

SEO & CRM knowledge

Strategic thinking

Cross-functional collaboration

Tools

CRM platforms

CMS

Web analytics tools

Job description

Chicago, IL | Hybrid – 3 Days Onsite | Full-Time

A well-established, mission-driven national organization is seeking a strategic and data-driven Director of Digital Marketing to lead integrated marketing initiatives focused on customer acquisition, engagement, renewal, and retention.

This is an opportunity to shape digital marketing strategy, optimize the customer journey, and lead a talented team of marketing professionals within a complex, collaborative organization.

Key Responsibilities

• Develop and execute integrated direct and digital marketing strategies to drive acquisition, engagement, renewal, and retention.
• Lead multichannel campaigns across digital media, email, print, and other direct marketing channels.
• Oversee creative development, audience segmentation, A/B testing, and campaign optimization.
• Enhance customer onboarding and digital experiences to improve engagement and long-term retention.
• Establish and monitor KPIs related to conversion, campaign performance, web traffic, and customer behavior.
• Leverage analytics and lead-nurturing strategies to improve marketing effectiveness and business results.
• Partner with cross-functional leaders to manage marketing investments, forecast performance, and align campaigns with organizational goals.
• Lead, mentor, and develop a high-performing team of digital and direct marketing professionals.

Required Skills

• 10+ years of integrated digital marketing and customer acquisition experience.
• 5+ years of people management experience leading marketing teams.
• Demonstrated success developing and optimizing multichannel marketing campaigns.
• Experience with A/B and multivariate testing, web analytics, and user experience best practices.
• Knowledge of SEO, search marketing, CRM platforms, and content management systems.
• Strong strategic, analytical, creative, and leadership capabilities.
• Ability to translate business objectives into measurable marketing strategies and collaborate effectively across a complex organization.

Compensation & Work Arrangement

• Salary: up to $205,000, plus bonus eligibility
• Location: Chicago, IL
• Schedule: Hybrid, 3 days onsite per week
• Employment Type: Full-time, exempt

If you're a strategic digital marketing leader who enjoys building high-performing teams, driving measurable growth, and improving customer experiences, we'd welcome the opportunity to connect.