Digital Marketing Director

Five Star Tax Resolution, INC; Costa Mesa (CA); On-site; USD 65,000 - 70,000; Full time

Job summary

Five Star Tax Resolution, INC is seeking a Digital Marketing Director to lead dynamic marketing strategies and elevate brand presence online. You will craft compelling campaigns, optimize digital assets, and use data-driven insights to drive growth and engagement.

Your role includes overseeing SEO, SEM, social media, and email marketing initiatives, while leading a team of creatives to deliver measurable results. If you thrive on innovation and wish to impact digital engagement significantly, we invite your application!

Qualifications

• Strong track record of developing successful multi-channel campaigns.
• Experience interpreting data to inform strategic decisions.
• Skilled in copywriting and graphic design.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Oversee multi-channel campaigns across SEO, SEM, and social media.
• Utilize SEO tools and improve organic search rankings.
• Lead content creation efforts and manage CMS updates.
• Implement conversion optimization tactics based on analytics.
• Monitor campaign performance and adjust strategies for impact.

Skills

Proven experience in digital marketing leadership

SEO tools and practices

Google Analytics proficiency

Content creation and graphic design skills

Conversion optimization techniques

Marketing automation systems knowledge

Project management skills

Exceptional communication skills

Tools

Google Ads

Adobe Creative Suite

WordPress

Job description

Pay Range

$65,000.00 - $70,000.00 / year

Overview

We are seeking a dynamic and innovative Digital Marketing Director to lead our digital marketing strategies and elevate our brand presence across all online channels. In this pivotal role, you will craft compelling campaigns, optimize digital assets, and harness data-driven insights to drive growth, engagement, and conversions. Your expertise will shape our digital footprint, ensuring we stay ahead in a competitive landscape while inspiring teams to achieve ambitious marketing goals. This is an exciting opportunity for a passionate leader eager to make a measurable impact through cutting-edge digital marketing initiatives.

Duties

• Develop and execute comprehensive digital marketing strategies aligned with business objectives, focusing on brand awareness, lead generation, and customer engagement.
• Oversee the creation and management of multi-channel campaigns across SEO, SEM (Search Engine Marketing), social media marketing, email marketing, and display advertising platforms such as Google Ads and Facebook Advertising.
• Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic through content optimization and technical SEO enhancements.
• Lead content creation efforts including copywriting, graphic design using Adobe Creative Suite, and content management system (CMS) updates on platforms like WordPress.
• Implement conversion optimization tactics by analyzing user behavior with Google Analytics and performance marketing data to refine landing pages, calls-to-action, and overall user experience.
• Manage marketing automation tools to streamline campaigns, nurture leads, and improve customer retention strategies across e-commerce and B2B channels.
• Monitor campaign performance metrics regularly, generate detailed reports on ROI and KPIs, and adjust strategies accordingly for maximum impact.

Requirements

• Proven experience in digital marketing leadership roles with a strong track record of developing successful multi-channel campaigns.
• Deep understanding of SEO tools, SEM practices including Google AdWords/Google Ads management, Facebook Advertising, and social media management platforms.
• Proficiency in analytics tools such as Google Analytics and experience interpreting data to inform strategic decisions.
• Skilled in content creation—copywriting, graphic design (Adobe Photoshop), video editing (Adobe Creative Suite)—and content management systems like WordPress or similar platforms.
• Expertise in conversion optimization techniques to enhance user experience and increase engagement rates.
• Strong knowledge of marketing automation systems to execute targeted email campaigns and nurture leads effectively.
• Excellent project management skills with the ability to lead teams of marketers, designers, developers, and external vendors toward common goals.
• Exceptional communication skills with an eye for detail; capable of translating complex data into clear insights for stakeholders.

Join us as a Digital Marketing Director if you’re energized by innovation and eager to shape the future of digital engagement! Your leadership will inspire teams to push boundaries while delivering measurable results that propel our brand forward in the digital age.