Digital Marketing Director

Five Star Tax Management; Costa Mesa (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Five Star Tax Management is seeking a Digital Marketing Director to lead our online brand presence and multi-channel campaigns from Costa Mesa, CA. You will craft compelling content, optimize assets, and use data-driven insights to drive growth, engagement, and conversions across SEO, SEM, social media, email, and display advertising.

You will collaborate with web developers and creative teams, manage marketing automation, and report ROI and KPIs to stakeholders.

Qualifications

• Proven leadership in multi-channel digital campaigns.
• In-depth knowledge of SEO/SEM and social advertising.
• Experience with Google Analytics and data-driven decisions.
• Proficient in content creation using Adobe Photoshop and WordPress.
• Frontend web tech for optimization (HTML/CSS/JS/SQL).
• Strong conversion optimization and landing page testing.
• Experience with marketing automation and email nurture flows.
• Excellent cross-functional collaboration and project management.
• Excellent communication and stakeholder reporting.

Responsibilities

• Develop and execute multi-channel digital marketing strategies.
• Oversee campaigns across SEO, SEM, social, email, and display ads.
• Improve organic rankings via content and technical SEO.
• Lead content creation using copywriting, design, and WordPress updates.
• Analyze user behavior with Google Analytics to optimize conversions.
• Manage marketing automation to nurture leads and improve retention.
• Collaborate with web developers to ensure site performance.
• Monitor ROI and KPIs and adjust strategies accordingly.

Skills

Digital Marketing Leadership

SEO & SEM

Analytics

Content Creation

Frontend Technologies

Conversion Optimization

Marketing Automation

Project Management

Communication

Tools

Google Ads

Facebook Ads

Adobe Creative Suite

WordPress

Google Analytics

HTML/CSS/JS/SQL

Job description

Overview

We are seeking a dynamic and innovative Digital Marketing Director to lead our digital marketing strategies and elevate our brand presence across all online channels. In this pivotal role, you will craft compelling campaigns, optimize digital assets, and harness data-driven insights to drive growth, engagement, and conversions. Your expertise will shape our digital footprint, ensuring we stay ahead in a competitive landscape while inspiring teams to achieve ambitious marketing goals. This is an exciting opportunity for a passionate leader eager to make a measurable impact through cutting-edge digital marketing initiatives.

Overview

We are seeking a dynamic and innovative Digital Marketing Director to lead our digital marketing strategies and elevate our brand presence across all online channels. In this pivotal role, you will craft compelling campaigns, optimize digital assets, and harness data-driven insights to drive growth, engagement, and conversions. Your expertise will shape our digital footprint, ensuring we stay ahead in a competitive landscape while inspiring teams to achieve ambitious marketing goals. This is an exciting opportunity for a passionate leader eager to make a measurable impact through cutting-edge digital marketing initiatives.

Duties

• Develop and execute comprehensive digital marketing strategies aligned with business objectives, focusing on brand awareness, lead generation, and customer engagement.
• Oversee the creation and management of multi-channel campaigns across SEO, SEM (Search Engine Marketing), social media marketing, email marketing, and display advertising platforms such as Google Ads and Facebook Advertising.
• Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic through content optimization and technical SEO enhancements.
• Lead content creation efforts including copywriting, graphic design using Adobe Creative Suite, and content management system (CMS) updates on platforms like WordPress.
• Implement conversion optimization tactics by analyzing user behavior with Google Analytics and performance marketing data to refine landing pages, calls-to-action, and overall user experience.
• Manage marketing automation tools to streamline campaigns, nurture leads, and improve customer retention strategies across e-commerce and B2B channels.
• Collaborate with cross-functional teams—including web developers skilled in HTML, CSS, JavaScript, SQL—to ensure seamless website functionality and performance improvements.
• Monitor campaign performance metrics regularly, generate detailed reports on ROI and KPIs, and adjust strategies accordingly for maximum impact.

Requirements

• Proven experience in digital marketing leadership roles with a strong track record of developing successful multi-channel campaigns.
• Deep understanding of SEO tools, SEM practices including Google AdWords/Google Ads management, Facebook Advertising, and social media management platforms.
• Proficiency in analytics tools such as Google Analytics and experience interpreting data to inform strategic decisions.
• Skilled in content creation—copywriting, graphic design (Adobe Photoshop), video editing (Adobe Creative Suite)—and content management systems like WordPress or similar platforms.
• Technical knowledge of HTML, CSS, JavaScript, SQL for website optimization and troubleshooting purposes.
• Expertise in conversion optimization techniques to enhance user experience and increase engagement rates.
• Strong knowledge of marketing automation systems to execute targeted email campaigns and nurture leads effectively.
• Excellent project management skills with the ability to lead teams of marketers, designers, developers, and external vendors toward common goals.
• Exceptional communication skills with an eye for detail; capable of translating complex data into clear insights for stakeholders. Join us as a Digital Marketing Director if you’re energized by innovation and eager to shape the future of digital engagement! Your leadership will inspire teams to push boundaries while delivering measurable results that propel our brand forward in the digital age.

Work Location: In person