Director of Marketing and Communications

The Veritas Schools; Atlanta (GA); On-site; USD 106,000 - 143,000; Full time

Job summary

The Veritas Schools is seeking a dynamic Director of Marketing and Communications to lead our marketing initiatives and elevate our brand. You will drive multichannel campaigns, oversee content creation, and mentor diverse teams to deliver measurable results.

We value a storytelling, data-driven leader who partners with product teams on launches and market research. This role requires in-person collaboration and a passion for impactful storytelling across channels.

Qualifications

• Bachelor's degree required in Marketing or related field.
• Proven experience leading marketing, advertising or PR teams.
• Strong storytelling, data-driven mindset and leadership skills.

Responsibilities

• Develop multichannel marketing strategies aligned to organizational goals.
• Lead planning and optimization of integrated campaigns across social, email, print and web analytics.
• Oversee content marketing including writing, copywriting and design.
• Mentor marketing, advertising and PR teams toward high performance.
• Implement marketing automation tools and CRM systems to boost demand gen and engagement.
• Drive SEO to improve rankings and web traffic.
• Collaborate with product management on launches and market research.

Skills

Leadership

Digital marketing

SEO

Analytics

Copywriting

Adobe Creative Suite

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Marketo

Salesforce

Job description

Overview We are seeking a dynamic and strategic Director of Marketing and Communications to lead our organization's marketing initiatives, elevate our brand presence, and drive impactful engagement across multiple channels. This role offers an exciting opportunity to shape our marketing vision, develop innovative campaigns, and foster cross-functional collaboration to achieve measurable results. The ideal candidate will possess a passion for storytelling, a data-driven mindset, and proven leadership in managing diverse marketing teams. Join us to craft compelling narratives that resonate with audiences and propel our organization forward! Responsibilities

• Develop and execute comprehensive marketing strategies that align with organizational goals, emphasizing multichannel marketing, digital marketing, and performance marketing techniques.
• Lead the planning, implementation, and optimization of integrated marketing campaigns across social media advertising campaigns, email marketing, print advertising, and web analytics reporting tools such as Google Analytics.
• Oversee content marketing initiatives including content writing, copywriting, and graphic design to produce engaging materials for various platforms.
• Manage and mentor marketing, advertising, and public relations teams to foster a high-performance environment focused on innovation and excellence.
• Implement marketing automation tools and CRM systems to streamline demand generation marketing efforts and enhance customer engagement.
• Drive SEO strategies to improve organic search rankings and increase web traffic through research, keyword optimization, and content development.
• Collaborate with product management teams to support product launches, branding efforts, and market research initiatives that inform strategic decision-making.

Qualifications

• Proven experience managing marketing, advertising or public relations teams within a fast-paced environment.
• Strong proficiency in Adobe Creative Suite for graphic design and content creation.
• Demonstrated expertise in digital marketing channels including social media marketing, Facebook Advertising, Google Analytics, email marketing platforms, and social media advertising campaigns.
• Knowledge of B2B marketing strategies with an emphasis on demand generation marketing and performance metrics.
• Familiarity with implementing marketing automation tools such as HubSpot or Marketo; proficiency in CRM systems like Salesforce is highly desirable.
• Excellent copywriting skills coupled with the ability to analyze web analytics data for performance insights.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; strong budgeting skills are a plus.
• Bachelor's degree in Marketing, Communications or related field; advanced certifications in digital marketing or related disciplines are advantageous. Join us as we harness innovative marketing strategies to tell powerful stories that inspire action! We're committed to fostering an inclusive environment where creativity thrives and your leadership makes a meaningful impact on our organization's growth trajectory.

Pay

From $125,000.00 per year Application Question(s):

• Please provide a link to your LinkedIn profile.
• Please provide a link to your portfolio, website, or provide links where your work can be viewed. (*Please note that applicants will not be considered without providing a portfolio/website link.)

Education

• Bachelor's (Required) Work Location: In person