Digital Strategist

Scale Marketing; Chicago (IL); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Health, vision, and dental coverage

Collaborative work atmosphere

Company-sponsored events

Team events

Job summary

A growing marketing agency in Chicago is seeking an experienced Digital Strategy & Activation Manager to lead innovative media strategies that enhance client success. The role involves developing advanced digital media plans, analyzing campaign performance, and guiding clients on digital execution and measurement. Candidates should have over 4 years of digital media experience, particularly in programmatic and paid social campaigns, along with strong analytical and communication skills. This hybrid role offers an engaging and collaborative work environment.

Qualifications

• 4+ years of experience in digital media, preferably in an agency.
• Proven success with programmatic and paid social campaigns.
• Strong analytical and communication skills.

Responsibilities

• Lead the development of digital media plans aligned with client goals.
• Analyze KPIs to ensure campaign effectiveness.
• Educate clients on digital strategies and metrics.
• Mentor teams and champion testing strategies to improve media buys.
• Present growth opportunities and platform betas to influence client strategy.

Skills

Digital media experience

Analytical skills

Communication

Client engagement

Collaborative leadership

Tools

Google Analytics

Excel

Business Intelligence tools

DSPs

Facebook Blueprint

BI Tools

Job description

Scale Marketing is growing! We’re seeking a Digital Strategy & Activation Manager to join our expanding Digital team and play a key leadership role in shaping innovative media strategies that drive outstanding client success. Reporting directly to the Group Media Director, this role combines strategic vision, analytical expertise, and a passion for digital innovation.

We’re looking for a solution-oriented leader and collaborative team player with a proven track record of delivering results, guiding teams, and providing impactful thought leadership in the ever-evolving digital landscape.

Location: Hybrid role in Chicago, IL (3 days in office / 2 days work from home).

What You’ll Do

Solution-Oriented Leadership

• Lead the development and execution of advanced digital media plans aligned with client business goals.
• Analyze platform-specific KPIs to ensure campaign effectiveness, identify opportunities, and provide actionable insights.
• Interpret large, complex datasets to uncover trends and drive campaign performance.
• Anticipate challenges and proactively develop innovative solutions.
• Champion testing strategies to enhance client media buys.

Strategic Thinking & Client Partnership

• Serve as a trusted advisor, educating clients on digital strategy, execution, and measurement.
• Stay ahead of industry shifts across programmatic, paid social, paid search, CTV, DOOH, and emerging channels.
• Present innovative growth opportunities, platform betas, and POVs that influence client strategy.
• Act as SME for programmatic and social media platforms, guiding both clients and internal teams.
• Collaborate with Strategists to deliver strong, integrated digital media plans.

What We’re Looking For

• 4+ years of progressive digital media experience (agency experience preferred).
• Proven success leading complex programmatic and paid social campaigns.
• Strong business acumen and comfort engaging with C-level clients.
• Certifications and expertise in social platforms, DSPs, Google Analytics, Google Tag Manager, and Facebook Blueprint.
• Experience with integrated/mixed-media strategies; traditional media buying a plus.
• Advanced analytical skills; proficiency in Excel and BI tools.
• Strong communicator with the ability to translate complex digital concepts to varied audiences.
• Collaborative leader with mentoring experience preferred.
• Alignment with Scale Marketing’s values: solution-oriented, strategic, proactive, and team-driven.

What We Value in Our People

• Solution Oriented – You see challenges as opportunities.
• Lean Forward Attitude – You anticipate needs and act with initiative.
• Strategic Thinker – You balance vision with execution.
• Get-It-Done Mindset – You take ownership and deliver results.
• Team Player – You thrive in collaboration.
• Comprehensive health, vision, and dental coverage with generous employer contribution.
• Open, collaborative, and casual work atmosphere.
• Company-sponsored events & team-building experiences.

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