Digital Marketing Manager

City Staffing; Chicago (IL); Hybrid; USD 100,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A national non-profit public health association seeks a Digital Marketing Manager to develop and optimize email and web campaigns. The role requires strong analytical skills and extensive experience in marketing automation. The ideal candidate will manage staff, lead projects leveraging analytics, and create effective marketing strategies. A Bachelor’s Degree and 5+ years in marketing automation are required. This hybrid role offers a competitive salary ranges from $100,000 to $105,000 with full benefits.

Qualifications

• 5+ years experience with marketing automation platforms.
• Experience in people management preferred.
• Strong analytical skills with proficiency in analytics tools.

Responsibilities

• Develop and execute marketing plans leveraging personalization.
• Build audience segments for targeted email campaigns.
• Monitor campaign performance using tools like Google Analytics.

Skills

Analytical skills

Marketing automation

Email marketing

People management

Communication

Education

Bachelor’s Degree

Tools

Google Analytics

Tableau

Salesforce Marketing Cloud

Marketo

Job description

Our client, a national non-profit public health association, seeks a Digital Marketing Manager to develop, design, implement, and optimize email and web marketing campaigns for the organization. This role will leverage analytics-driven insights to advance plans in alignment with business priorities and objectives. The ideal candidate will be technically minded, with extensive experience in marketing automation, personalized email journeys, and experience working with raw data. This role will involve some people management.

Base Pay Range: $100,000.00/yr - $105,000.00/yr

Location: Downtown Chicago, Illinois

Start Date: ASAP

Schedule: Hybrid | Monday - Friday

Duration: Direct Hire

Compensation: $100,000 - $105,000 salary, plus full benefits

Responsibilities

Manage and Implement Personalization Plans 35%

• Develop and execute marketing plans for users, leveraging personalization as a key driver of increase audience relevance, conversion and retention.
• Develop data-driven audience segments to deliver personalized messaging across channels.
• Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy, and technical integrity of all content in marketing efforts.
• Plan and manage the execution of personalized user journeys across website and email marketing channels.
• Drive satisfaction and loyalty programs that turn one‑time users into long‑term advocates.

Design and Implement Digital Marketing Campaigns 35%

• Build audience segments for targeted, personalized email campaigns, and automated customer journeys.
• Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms) to deliver real‑time experiences.
• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels.
• Work with collaborators, vendors and subject matter experts to create high‑quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters, etc.

Analysis and Optimization 20%

• Monitor and analyze performance using tools such as Google Analytics (GA), Google Data Studio, Tableau, identifying trends and actionable insights to improve campaign effectiveness.
• Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders.
• Develop data‑driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
• Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls‑to‑action), and document results to inform future strategies.

Staff Management 10%

• Lead, mentor, and provide management oversight for staff.
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

Candidate Profile

• Bachelor’s Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred.
• 5+ years of experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud as well as ESP platforms, CMS and CRM systems are required.
• Experience in people management preferred.
• Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI).
• Strong technical and creative skills, especially with written communication.
• Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to enable effective internal and external relationships.
• Ability to develop specific goals and plans to prioritize, organize, and accomplish work.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

City Staffing is committed to diversity, equity, and inclusion (DEI) in all aspects of our business. As a women‑owned and operated business, WBE certified, we recognize the importance of creating an inclusive and welcoming work environment for all individuals regardless of age, race, creed, color, national origin, sex, ability, marital status, gender identity and/or expression, or sexual orientation.

Benefits

• Medical insurance
• Vision insurance
• 401(k)