Digital Marketing Director

AccruePartners; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

AccruePartners is seeking a Digital Marketing Leader in Charlotte, NC to oversee and enhance digital marketing functions across multiple brands. You will lead a collaborative team, focusing on paid media, SEO, and lead generation to drive performance and customer engagement.

The role involves strategic direction over the digital team, fostering growth, and utilizing tools like HubSpot. Ideal candidates will have extensive leadership experience in a similar complex marketing environment.

Qualifications

• Leadership experience overseeing digital marketing across various channels.
• Hands-on execution combined with strategic oversight.
• Experience in complex marketing environments managing multiple brands.

Responsibilities

• Lead the digital marketing function and strategy.
• Oversee and develop a growing digital marketing team.
• Drive lead generation using HubSpot and related tools.
• Guide digital experience initiatives for business growth.

Skills

Digital marketing leadership experience

Lead generation expertise

Experience with HubSpot

Knowledge of SEO

Ability to manage multi-brand marketing

Tools

Marketing automation tools

Customer data platforms

Job description

• A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
• A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
• A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
• A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.

WHAT THEY OFFER YOU

• Welcoming, collaborative team culture with leadership describing the team as receptive and positive.
• Visible leadership opportunity to step into a key role overseeing digital marketing as the team continues to grow.
• Chance to shape team structure and future hiring, including influence on how supporting roles are built out.
• Broad scope and strategic ownership across paid media, websites, SEO, lead generation, customer data, and marketing automation.

LOCATION

• On-site 4 days a week in Charlotte, NC

WHAT YOU WILL DO

• Lead the digital marketing function across paid media, paid social, websites, SEO, and lead generation efforts.
• Oversee and develop the digital team as it grows, providing direction and leadership across core marketing channels.
• Drive lead generation strategy using platforms such as HubSpot and customer data and marketing automation tools.
• Guide website and digital experience initiatives to support business growth across multiple brands and locations.
• Establish digital priorities and manage channel performance in a fast-moving, multi-brand environment.
• Partner across the organization to strengthen internal digital capabilities and improve overall marketing effectiveness.
• Help assess and refine team structure, including how SEO and related digital functions should be supported over time.

HOW YOU ARE QUALIFIED

• Broad digital marketing leadership experience across paid media, paid social, websites, SEO, and lead generation.
• Comfortability and track record of being hands-on executional while also leading strategic initiatives.
• Proven experience managing marketing in a multi-brand, multi-location, or agency environment.
• Knowledge of customer data platforms and marketing automation, including familiarity with tools such as HubSpot and concepts related to CDP.
• Experience in agency-style or high-capacity marketing environments where multiple priorities and brands must be managed at once.
• Background in home services is preferred, though adjacent sectors such as hospitality, airlines, franchise organizations, or similarly complex multi-location businesses may also align.