Director of Digital Experience & Growth

Aspen Technology; Bedford (MA); On-site; USD 170,000 - 191,000; Full time

Job summary

Aspen Technology in Massachusetts is seeking a Director of Digital Experience to lead our marketing operations' digital strategy, owning the end-to-end website experiences for customers and prospects and driving brand awareness and lead generation.

You will mentor a dedicated web team, collaborate with product and corporate marketing, and translate business goals into measurable digital initiatives, using analytics to optimize journeys and conversions.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 10+ years of digital marketing, web strategy or digital experience management.
• Experience leading teams and large website deployments in complex environments.

Responsibilities

• Define and execute the digital experience strategy across digital channels.
• Own end-to-end website experience for customers and prospects.
• Lead, mentor, and manage a dedicated web team.
• Collaborate with Product Marketing, Corporate Marketing and IT to align digital efforts with business goals.
• Leverage data analytics to optimize user journeys, conversions, and lead generation.

Skills

Digital strategy

Team leadership

Web analytics

B2B marketing

CMS

A/B testing

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field

Tools

Google Analytics

Adobe Experience Manager

Job description

Aspen Technology in Massachusetts is seeking a Director of Digital Experience to lead our marketing operations' digital strategy, owning the end-to-end website experiences for customers and prospects and driving brand awareness and lead generation.

You will mentor a dedicated web team, collaborate with product and corporate marketing, and translate business goals into measurable digital initiatives, using analytics to optimize journeys and conversions.