Head of Digital Experience & Growth

Aspen Technology, Inc.; Bedford (MA); On-site; USD 170,000 - 191,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

AspenTech is seeking a Director, Digital Experience to lead the strategic development and execution of our digital channels. You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation across AspenTech's digital ecosystem.

You will lead a dedicated web team, collaborate with Product and Corporate Marketing, and translate business objectives into measurable digital experiences using analytics and optimization techniques.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media or related field.
• Master's degree is a plus.
• 10+ years in digital marketing, web strategy, or digital experience management, with 3–5 years in leadership.

Responsibilities

• Define and execute a comprehensive digital experience strategy across AspenTech's websites and portals.
• Own the website experience to optimize user journeys, conversions, and lead generation.
• Lead and mentor a web team focused on digital excellence and outcomes.
• Collaborate with Product Marketing and Corporate Marketing to align digital efforts with business goals.
• Leverage data and analytics to drive improvements in traffic and engagement.

Skills

Digital marketing

Web strategy

Team leadership

Stakeholder management

Analytics

A/B testing

SEO fundamentals

CMS proficiency

B2B marketing

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Tools

CMS

Web analytics tools

A/B testing tools

Job description

AspenTech is seeking a Director, Digital Experience to lead the strategic development and execution of our digital channels. You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation across AspenTech's digital ecosystem.

You will lead a dedicated web team, collaborate with Product and Corporate Marketing, and translate business objectives into measurable digital experiences using analytics and optimization techniques.