Director, Digital Experience

Aspen Technology; Bedford (MA); On-site; USD 170,000 - 191,000; Full time

Job summary

Aspen Technology in Massachusetts is seeking a Director of Digital Experience to lead our marketing operations' digital strategy, owning the end-to-end website experiences for customers and prospects and driving brand awareness and lead generation.

You will mentor a dedicated web team, collaborate with product and corporate marketing, and translate business goals into measurable digital initiatives, using analytics to optimize journeys and conversions.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 10+ years of digital marketing, web strategy or digital experience management.
• Experience leading teams and large website deployments in complex environments.

Responsibilities

• Define and execute the digital experience strategy across digital channels.
• Own end-to-end website experience for customers and prospects.
• Lead, mentor, and manage a dedicated web team.
• Collaborate with Product Marketing, Corporate Marketing and IT to align digital efforts with business goals.
• Leverage data analytics to optimize user journeys, conversions, and lead generation.

Skills

Digital strategy

Team leadership

Web analytics

B2B marketing

CMS

A/B testing

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field

Tools

Google Analytics

Adobe Experience Manager

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

The Director, Digital Experience is a pivotal leadership role within Marketing Operations responsible for defining and executing the strategy to maximize the impact of AspenTech's digital channels. This individual will own the end-to-end website experience for both customers and prospective customers, driving significant enhancements in brand awareness, conversions, and lead generation. This role requires a strategic thinker who can translate business objectives into compelling digital experiences and measurable outcomes.

Your Impact

• Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
• Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
• Drive the evolution of our digital presence to elevate the AspenTech brand in the AI innovation space within the industrial market.
• Lead, mentor, and manage a dedicated web team focused on digital experience.
• Foster a collaborative and high-performing team environment focused on digital excellence.
• Responsible for achieving measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
• Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact.
• Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
• Serve as a critical partner to the Technology Organization, ensuring alignment between digital experience strategy and underlying technology infrastructure.
• Collaborate closely with Product Marketing, Corporate Marketing and other key stakeholders to integrate digital efforts with broader marketing and business objectives.
• Stay abreast of industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing.
• Champion innovation within the digital space to continually enhance user experience and drive competitive advantage.

What You'll Need

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field. Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with at least 3-5 years in a team leadership or management role.
• History of large website deployments, working in complex environments with both internal and external agencies and resources
• Proven ability to partner with key stakeholders, at all levels within the organization, and become a trusted resource for guiding the organizations strategy on digital experiences
• Track record of successfully owning and optimizing complex website ecosystems to drive measurable business outcomes (e.g., increased traffic, conversions, lead quality, brand engagement).
• Demonstrated ability to develop and execute digital strategies that align with broader business goals.
• Experience leading and developing high-performing teams.
• Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
• Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors.
• Demonstrated ability to partner effectively with IT/Technology teams and external agencies.
• Exceptional strategic thinking and problem-solving abilities.
• Strong leadership, team-building, and mentorship skills.
• Excellent verbal and written communication, presentation, and interpersonal skills.
• Highly analytical and data-driven with the ability to translate insights into actionable strategies.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Curiosity and a passion for digital innovation and user experience.

The salary range for this role is $170,000.00 - $191,250.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.