Director of Digital Growth & Engagement

The Denver Center for the Performing Arts; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

The Denver Center for the Performing Arts in Denver seeks an innovative Digital Marketing Director to lead a in-house digital team and drive growth across website, email, social, search and video production. You will craft data-driven campaigns, manage stakeholders, optimize CRM, and mentor six staff while aligning digital tactics with program goals and donor engagement.

Strong leadership, analytical skills and storytelling are essential to elevate audience experiences and support the

Qualifications

• Minimum 10 years of professional marketing experience including digital channels.
• Experience managing both digital projects and staff; minimum 3 years team leadership.
• Familiarity with digital tools including CRM, CMS, and other online tools.
• Commitment to metrics and tracking progress with data-driven testing.

Responsibilities

• Lead and develop a digital team of six staff to execute initiatives.
• Develop and implement data-driven digital strategies to grow audiences and donors.
• Oversee email, social, web, and display; leverage CRM for targeting and segmentation.
• Evaluate and improve existing digital marketing processes.
• Collaborate on digital content strategy and creative ideas to support programs.
• Oversee SEO campaigns and performance reporting of KPIs.
• Stay informed on trends and technologies; share knowledge enterprise-wide.
• Interface with IT and stakeholders to implement new marketing tools.
• Coordinate with external partners on partnership efforts.
• Other duties as assigned.

Skills

Digital marketing leadership

Team leadership

Data-driven marketing

Storytelling

Education

Bachelor's degree

Tools

CRM

CMS

Adobe Creative Suite

Wrike

Job description

The Denver Center for the Performing Arts in Denver seeks an innovative Digital Marketing Director to lead a in-house digital team and drive growth across website, email, social, search and video production. You will craft data-driven campaigns, manage stakeholders, optimize CRM, and mentor six staff while aligning digital tactics with program goals and donor engagement.

Strong leadership, analytical skills and storytelling are essential to elevate audience experiences and support the