Digital Experience Growth Lead

Imprivata

Waltham (MA)

Hybrid

USD 214,000 - 225,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Imprivata in Waltham, MA, seeks a Senior Manager, Digital Experience to own the public web presence as a growth engine and define the website roadmap. You will optimize the digital customer journey, drive organic growth via GEO and AI-powered strategies, and collaborate with marketing, IT, and agencies to accelerate pipeline and customer experiences.

The role requires leading a high-performing website team, managing analytics, and leveraging AI capabilities to stay ahead of industry trends.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related discipline.
7+ years of experience developing website strategy and digital customer experiences that drive measurable business outcomes.
Strong knowledge of SEO, GEO, conversion rate optimization, website analytics, and personalization strategies.
Experience with enterprise content management systems such as Drupal, Adobe Experience Manager, Sitecore, or HubSpot CMS.
Experience using Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMRush, and related analytics platforms.
Experience managing external agencies, vendors, and cross-functional initiatives.
Strong analytical, communication, organizational, and project management skills.
Ability to influence stakeholders and lead strategic initiatives across multiple business functions.
Experience leading or mentoring team members preferred.

Responsibilities

Own the strategy and roadmap for the corporate website, ensuring priorities align with business goals and customer needs.
Lead the ongoing evolution of the website as a high performing digital channel and customer engagement platform.
Improve the digital experience by enhancing navigation, information architecture, usability, accessibility, and journeys.
Develop and execute SEO, AEO, GEO, and AI search strategies to increase visibility and engagement across traditional and AI-powered search platforms.
Lead website conversion optimization using A/B testing, personalization, and customer insights to improve engagement and conversions.
Evaluate and implement emerging AI capabilities and digital technologies that improve customer experience and marketing objectives.
Own website analytics, performance metrics, and executive reporting using GA4, Ahrefs, and related tools.
Manage relationships with external web development agencies and technology partners to ensure on-time delivery.
Partner with IT and vendors to ensure the website is secure, reliable, high-performing, and well-governed.
Lead and develop the website team through coaching, prioritization, and collaboration.
Partner with Revenue Marketing, Product Marketing, Brand, and Content Marketing to deliver digital initiatives aligning with business goals.
Stay informed on industry trends, AI advancements, and digital best practices, bringing new ideas to strengthen Imprivata's digital presence.
Other duties as assigned and required