VP, Brand & Integrated Marketing — Growth Leader

Aspen Dental; Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Paid time off

Health, dental, vision

401(k) with match

Job summary

Aspen Dental seeks a VP, Brand & Integrated Marketing to craft and drive a comprehensive brand and marketing strategy across digital, social, traditional media and in-center channels. You will partner with field marketing and media teams to communicate Aspen’s care value, protect brand reputation, and ensure a consistent patient journey across all touchpoints to boost engagement and growth.

Manage a data-driven budget and mentor a high-performing team.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 15+ years in brand and integrated marketing, including 5+ years in a senior leadership role managing teams of 15+.
• 7+ years of brand-side experience at companies of comparable scale.

Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy across all channels to drive patient acquisition and brand equity.
• Architect and lead integrated marketing campaigns across digital and traditional channels, optimizing performance and ROI.
• Cultivate and manage agency partnerships, aligning with brand objectives and budget parameters.
• Drive seamless integration of brand messaging across all patient touchpoints, ensuring a consistent journey.
• Develop and refine promotional strategy using market insights to maximize brand visibility and patient engagement.
• Define and enforce brand guidelines and messaging standards across all channels.
• Conduct market research and competitive intelligence to inform strategic decisions.
• Champion a patient-centric culture and cross-functional collaboration to enhance patient experiences and brand advocacy.
• Develop and manage the brand budget and lead a high-performing marketing team.

Skills

Leadership

Brand management

Marketing strategy

Cross-functional

Education

Bachelor's degree in marketing or related field

MBA a plus

Job description

Aspen Dental seeks a VP, Brand & Integrated Marketing to craft and drive a comprehensive brand and marketing strategy across digital, social, traditional media and in-center channels. You will partner with field marketing and media teams to communicate Aspen’s care value, protect brand reputation, and ensure a consistent patient journey across all touchpoints to boost engagement and growth.

Manage a data-driven budget and mentor a high-performing team.