Director, Digital Experience & Growth

Aspen Technology, Inc.; Tennessee; On-site; USD 170,000 - 191,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

AspenTech is seeking a Director, Digital Experience to lead the strategy and execution of our global digital presence. You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation.

Bring 10+ years in digital marketing or web strategy, with 3-5 years in leadership. You will partner with IT and various marketing functions to optimize outcomes and ensure a cohesive digital experience across platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with 3–5 years in a leadership role.
• History of large website deployments in complex environments with internal/external agencies.
• Proven ability to partner with stakeholders and guide digital strategy.
• Track record of owning and optimizing complex website ecosystems for measurable outcomes.

Responsibilities

• Define and execute a comprehensive digital experience strategy across AspenTech's websites and portals.
• Own the overall website experience to optimize user journeys and business outcomes.
• Lead and mentor a dedicated web team focused on digital excellence.
• Collaborate with Product Marketing, Corporate Marketing, and other stakeholders to align digital efforts with business goals.
• Utilize data and analytics to drive continuous optimization of digital experiences.
• Partner with IT/Technology teams to ensure alignment of strategy and infrastructure.
• Champion innovation in digital space to enhance user experience and competitive advantage.

Skills

Digital strategy

Web analytics

SEO optimization

A/B testing

Team leadership

Stakeholder collaboration

Education

Bachelor's degree (Marketing/Business/Digital Media)

Master's degree (preferred)

Tools

CMS

Google Analytics

A/B testing tools (e.g., Optimizely)

Job description

AspenTech is seeking a Director, Digital Experience to lead the strategy and execution of our global digital presence. You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation.

Bring 10+ years in digital marketing or web strategy, with 3-5 years in leadership. You will partner with IT and various marketing functions to optimize outcomes and ensure a cohesive digital experience across platforms.