Director of Digital Activation & Programmatic Strategy

OMDUS OMD USA LLC; United States; On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation

Sick leave

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

OMD is seeking a senior programmatic strategist to lead programmatic efforts for agency partners in New York. You will develop recommendations, learning agendas, and testing across the programmatic ecosystem, while collaborating with the Omnicom Center of Excellence to advance channel innovation and best practices.

You will drive programmatic thought leadership within a holistic process, shaping activation strategies, reviews, and playbooks to deliver against client goals and growth.

Qualifications

• 10+ years in digital with heavy programmatic and direct media.
• Deep technical expertise on data and digital with omni-channel perspective.
• Strong ability to lead and communicate programmatic strategy to clients.

Responsibilities

• Lead programmatic strategy for agency partners and develop recommendations and testing.
• Collaborate with Omnicom Center of Excellence on channel innovation and best practices.
• Drive programmatic thought leadership and support holistic campaigns across channels.
• Develop activation strategy to deliver client goals and drive innovation.
• Lead quarterly programmatic performance reviews and knowledge sharing.

Skills

10+ digital programmatic experience

Data-centric digital expertise

Multi-channel / cross-channel strategy

Client relationship leadership

Strong technical acumen

Job description

OMD is seeking a senior programmatic strategist to lead programmatic efforts for agency partners in New York. You will develop recommendations, learning agendas, and testing across the programmatic ecosystem, while collaborating with the Omnicom Center of Excellence to advance channel innovation and best practices.

You will drive programmatic thought leadership within a holistic process, shaping activation strategies, reviews, and playbooks to deliver against client goals and growth.