Director, Programmatic Strategy & Innovation

OMD; New York (NY); On-site; USD 160,000 - 165,000; Full time

Job summary

OMD is seeking a senior programmatic leader to steer digital media strategy for agency partners. This role will shape programmatic activation, drive innovation, and partner with the Omnicom Center of Excellence to advance channel thinking.

You will influence campaigns across channels, ensuring data-driven decisions and strong client relationships. You will collaborate with the activation team to implement holistic campaigns, develop strategic roadmaps, and share learning agendas.

Qualifications

• 8+ experience in digital with heavy programmatic and direct media skills.
• Deep Technical expertise on data and digital.
• Omni-channel perspective and cross-channel applicability.

Responsibilities

• Lead Programmatic strategy for agency partners and develop learning agendas.
• Partner with Omnicom Center of Excellence to improve ways of working and viewpoints.
• Drive Programmatic thought leadership within the holistic process with activation teams.

Skills

Digital media

Programmatic

Data analytics

Omni-channel

Digital native

Technical implementation

Industry updates

Client relationships

Job description

OMD is seeking a senior programmatic leader to steer digital media strategy for agency partners. This role will shape programmatic activation, drive innovation, and partner with the Omnicom Center of Excellence to advance channel thinking.

You will influence campaigns across channels, ensuring data-driven decisions and strong client relationships. You will collaborate with the activation team to implement holistic campaigns, develop strategic roadmaps, and share learning agendas.