Director, Programmatic Activation & Digital Strategy

OMD; New York (NY); On-site; USD 90,000 - 215,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

OMD is a leading global media network recognized for award-winning programmatic media planning. This role focuses on shaping programmatic strategy, driving multi-channel activation, and collaborating with the Omnicom Center of Excellence to deliver innovative campaigns.

You will influence client decisions with data-driven insights and thought leadership. The position emphasizes strong technical knowledge, rapid prototyping, and a hands-on approach to evolving media strategies in a fast-paced

Qualifications

• 10+ years in digital with heavy programmatic and direct media skills.
• Deep technical expertise on data and digital.
• Omni-channel perspective with cross-channel applicability.

Responsibilities

• Lead programmatic strategy for agency partners and develop recommendations and testing.
• Collaborate with Omnicom Center of Excellence to improve channels and viewpoints.
• Drive programmatic thought leadership within the holistic process with activation teams.
• Champion programmatic innovation and support campaigns with best practices.
• Develop activation strategy across channels and buy types to meet goals.
• Lead quarterly partner programmatic reviews and education sessions.

Skills

10+ years digital programmatic

Data & digital tech

Omni-channel perspective

Native digital/data centricity

Strong technical implementation

Industry leadership & client relations

Adaptability to market changes

Job description

OMD is a leading global media network recognized for award-winning programmatic media planning. This role focuses on shaping programmatic strategy, driving multi-channel activation, and collaborating with the Omnicom Center of Excellence to deliver innovative campaigns.

You will influence client decisions with data-driven insights and thought leadership. The position emphasizes strong technical knowledge, rapid prototyping, and a hands-on approach to evolving media strategies in a fast-paced