Director, Programmatic Activation & Digital Strategy

OMD

New York (NY)

On-site

USD 90,000 - 215,000

Full time

14 days+

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Benefits offered by this job

Health insurance

401(k)

Job summary

OMD is a leading global media network recognized for award-winning programmatic media planning. This role focuses on shaping programmatic strategy, driving multi-channel activation, and collaborating with the Omnicom Center of Excellence to deliver innovative campaigns.

You will influence client decisions with data-driven insights and thought leadership. The position emphasizes strong technical knowledge, rapid prototyping, and a hands-on approach to evolving media strategies in a fast-paced

Qualifications

10+ years in digital with heavy programmatic and direct media skills.
Deep technical expertise on data and digital.
Omni-channel perspective with cross-channel applicability.

Responsibilities

Lead programmatic strategy for agency partners and develop recommendations and testing.
Collaborate with Omnicom Center of Excellence to improve channels and viewpoints.
Drive programmatic thought leadership within the holistic process with activation teams.
Champion programmatic innovation and support campaigns with best practices.
Develop activation strategy across channels and buy types to meet goals.
Lead quarterly partner programmatic reviews and education sessions.