Senior Digital Activation Specialist - Programmatic & Direct

OMDUS OMD USA LLC; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group in New York is seeking a Senior Associate, Digital Activation to support planning, execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This role is ideal for someone with 1–2 years of digital media buying experience who wants to deepen data-driven activation.

You will collaborate with internal media teams, analytics, and platform partners to ensure campaigns meet client goals, maintain QA, and contribute to performance updates.

Qualifications

• 1–2 years in digital media buying or programmatic advertising.
• Hands-on with at least one DSP such as DV360, Prisma, CM360.
• Proficiency in Excel/Google Sheets for data analysis.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs with proper tagging.
• Analyze performance metrics and optimize bidding, audience, and placements.
• Prepare weekly/monthly reporting and translate data into actionable insights.

Skills

Digital media buying

Programmatic advertising

DSPs (DV360, Prisma, CM360)

Excel/Google Sheets

Attention to detail

Tools

DV360

Prisma

CM360

Job description

Omnicom Group in New York is seeking a Senior Associate, Digital Activation to support planning, execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This role is ideal for someone with 1–2 years of digital media buying experience who wants to deepen data-driven activation.

You will collaborate with internal media teams, analytics, and platform partners to ensure campaigns meet client goals, maintain QA, and contribute to performance updates.