Head of Demand Gen & Pipeline—B2B AI

Better Tomorrow Ventures; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health & Wellness

Unlimited PTO

In-Office Perks

401(k) retirement plan

Team activities

Parental Leave

Job summary

Basis is building production-grade AI agents and is seeking a founding owner of demand generation in NYC. You will design and run programs turning market interest into qualified pipeline across accounting firms and in-house finance teams.

You will own full-funnel from strategy to execution; partner with Sales, PMM, Content, and Ops; operate templates, AI-enabled workflows, and optimize campaigns. In-office at Manhattan 5 days per week, you will thrive in a fast-moving AI environment and

Qualifications

• 4–10 years of experience in B2B demand generation, growth marketing, revenue marketing, or a related role.
• A track record of building and running full-funnel campaigns that create qualified pipeline, not just top-of-funnel activity.
• Strong experimentation instincts across audiences, offers, messaging, landing pages, lifecycle campaigns, paid/inbound programs, webinars, and account-based motions.
• Experience partnering closely with Sales and BDR/SDR teams to improve campaign follow-up, handoff quality, meeting conversion, and pipeline feedback loops.
• Fluency with marketing and revenue tools such as HubSpot, Salesforce, Google Analytics, ad platforms, enrichment tools, attribution/reporting systems, or similar platforms.
• Analytical judgment: you can use funnel data, campaign performance, and qualitative sales feedback to decide what to scale, fix, or stop.
• Technical aptitude and curiosity; you do not need to come from AI or accounting, but you should be able to learn complex products quickly and market credibly to sophisticated buyers.
• Bachelor's degree or equivalent practical experience
• Ability to work in office in Manhattan 5 days per week

Responsibilities

• Own full-funnel demand programs from strategy through execution: defining target audiences, testing offers, launching campaigns, improving conversion paths, building webinar and lifecycle motions, and scaling the channels.
• This is not an MQL-volume role; focus on pipeline quality, sales readiness, and learning which messages, audiences, and motions create real demand.
• Collaborate with Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, and Events to connect Basis's category narrative to measurable pipeline.
• Be hands-on from day one: build campaigns, manage an agency or contractor, orchestrate AI-enabled workflows, pull insights from HubSpot/Salesforce and campaign data, rewrite landing pages, pressure-test nurture flows, or sit with BDRs to understand why a campaign is or is not converting.
• As we scale, turn what works into repeatable playbooks and help shape how the demand generation function grows.
• This is a high-ownership role for someone who wants to build the demand engine at a fast-moving AI company selling into sophisticated, high-trust markets.

Skills

B2B demand generation

Growth marketing

Experimentation

Analytics

Sales alignment

Marketing automation

Education

Bachelor's degree or equivalent practical experience

Tools

HubSpot

Salesforce

Google Analytics

Ad platforms

Attribution systems

Job description

Basis is building production-grade AI agents and is seeking a founding owner of demand generation in NYC. You will design and run programs turning market interest into qualified pipeline across accounting firms and in-house finance teams.

You will own full-funnel from strategy to execution; partner with Sales, PMM, Content, and Ops; operate templates, AI-enabled workflows, and optimize campaigns. In-office at Manhattan 5 days per week, you will thrive in a fast-moving AI environment and