AI-First Demand Gen Lead for Enterprise Pipeline

Exit Five; San Francisco (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Commissions or bonus programs

Equity

Job summary

Backstory, a San Francisco-based AI answers platform for sales teams, seeks a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. This AI-first marketing role blends strategy with hands-on execution across paid media, SEO, and AI discovery engines.

You will lead paid and organic channels, partner with the SVP of Marketing, and build automated systems to hit an enterprise pipeline target.

Qualifications

• 6+ years in Demand Generation / Growth Marketing in a high-growth B2B SaaS or enterprise AI startup.
• AI-forward operator with experience testing and integrating AI into campaigns and automating workflows.
• Proven pipeline ownership with end-to-end budget management.
• Full-funnel & lifecycle mastery including paid performance, CRO, and automated email nurture.
• Data & attribution rigor: CAC, payback, multi-touch attribution, CRM/MAP reporting.
• Cross-functional collaboration with Product Marketing, Creative, and Sales to scale pipeline.
• Curiosity, collaboration, and impact.

Responsibilities

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback.
• Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance.
• Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other channels, including technical SEO, content strategy, schema, and site health.
• Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines relative to competitors.
• Build AI-powered campaign automation tools to scale enrichment, personalization, research, and campaign execution.
• Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline.
• Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL > SQL > Opportunity.
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi‑touch attribution.
• Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution.

Skills

Demand Gen

Growth Marketing

AI in Marketing

Pipeline Ownership

Paid Media

CRM/MAP Reporting

Cross-Functional Partner

Job description

Backstory, a San Francisco-based AI answers platform for sales teams, seeks a Senior Manager of Demand Generation to own how buyers find us and convert into pipeline. This AI-first marketing role blends strategy with hands-on execution across paid media, SEO, and AI discovery engines.

You will lead paid and organic channels, partner with the SVP of Marketing, and build automated systems to hit an enterprise pipeline target.