Growth Marketing Director | Remote, ABM & Demand Gen Lead

DEMAND.com; Charleston (WV); Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Autonomy to shape marketing

Job summary

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

Lead the marketing organization with ownership of strategy, demand-gen, and analytics. Build a high-performing team, partner with Sales to drive full-funnel results, and shape a culture that values data-driven decision making and

Qualifications

• 7–10+ years in B2B marketing (demand gen, performance, growth).
• Proven success in driving measurable pipeline and ROI.
• Experience building marketing functions from the ground up.
• Strong analytical, strategic, and leadership skills.
• Excellent communication and execution abilities.

Responsibilities

• Own and execute DemandFactor’s marketing strategy.
• Lead demand-gen, ABM, and digital performance programs.
• Build a strong brand and high-impact content engine.
• Partner closely with Sales to drive full-funnel results.
• Manage marketing KPIs, analytics, attribution, and budget.
• Build and grow the marketing team.

Skills

B2B marketing strategy

Demand generation

Leadership

Analytics

Communication

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

Lead the marketing organization with ownership of strategy, demand-gen, and analytics. Build a high-performing team, partner with Sales to drive full-funnel results, and shape a culture that values data-driven decision making and