Remote Growth & Demand Gen Leader – ABM Focus

Didero; New York (NY); Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation and equity

Medical, dental, and vision insurance

Unlimited PTO — we trust you to take…

Monthly wellness stipend

Tech equipment for your setup

Catered lunches

Job summary

Didero is seeking a Demand Gen/Growth Marketer to own integrated marketing strategies that generate qualified pipeline across enterprise and mid-market accounts. You’ll manage two BDRs, lead agencies, and partner with sales leadership to drive revenue impact.

The role blends strategic planning with hands-on execution across ABM, digital campaigns, email, and performance analytics, with a focus on experimentation, data, and scalable growth. Remote with NYC preference.

Qualifications

• 7+ years of B2B marketing leadership experience.
• Proven success in generating lead pipeline and ABM strategies.
• Strong knowledge of digital marketing channels and automation.
• Experience managing agencies and cross-functional teams.
• Proficiency in data analysis and marketing performance reporting.
• Excellent communication, leadership, and project management.
• Willingness to travel for offsites or events.

Responsibilities

• Lead a marketing team and two BDRs, setting targets and coaching.
• Develop and execute growth strategies to generate and accelerate pipeline.
• Lead ABM initiatives with sales to target priority accounts.
• Coordinate with sales leadership for aligned messaging and handoffs.
• Manage targeted digital campaigns across paid channels.
• Build lists and landing pages to support campaigns.
• Oversee external agencies and content/event vendors.
• Define key metrics and report progress against goals.
• Continuously test, measure, and optimize channels.
• Stay ahead of B2B marketing trends, including AI tools.

Skills

Leadership

Pipeline generation

Data-driven

Campaign optimization

ABM

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Tableau

Apollo

Clay

WordPress

Job description

Didero is seeking a Demand Gen/Growth Marketer to own integrated marketing strategies that generate qualified pipeline across enterprise and mid-market accounts. You’ll manage two BDRs, lead agencies, and partner with sales leadership to drive revenue impact.

The role blends strategic planning with hands-on execution across ABM, digital campaigns, email, and performance analytics, with a focus on experimentation, data, and scalable growth. Remote with NYC preference.