Director of Demand Gen & ABM for B2B SaaS Growth

WebHosting; Scottsdale (AZ); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Bonus structure

Hybrid work model

Job summary

Sectigo is seeking a Demand Generation Leader to drive multi-channel demand and pipeline growth in a hybrid role with Scottsdale HQ access. You will own the marketing pipeline, design integrated campaigns, lead ABM strategy, and align with sales and product marketing.

The role emphasizes building and scaling revenue-driven programs, leveraging automation and AI-enabled tactics, and leading a high-performing team to exceed targets in a fast-growing SaaS environment.

Qualifications

• Strong background in B2B SaaS marketing.
• Expertise in account-based demand generation.
• Track record of building and scaling revenue-driven programs.

Responsibilities

• Own Marketing’s pipeline and drive multi-channel demand.
• Define and lead integrated, cross-channel campaigns.
• Set ABM strategy and select target accounts with sales.
• Align sales and marketing for unified campaigns and plans.
• Leverage marketing tech to scale demand via automation and ABM.
• Measure KPIs, manage budgets, and optimize programs.
• Grow the installed base through lifecycle and customer marketing.
• Lead and develop a high-performing team.
• Stay ahead of market trends, including AI-enabled demand.

Skills

Account-based marketing

B2B SaaS marketing

Marketing automation

Tools

Marketing automation platforms

Job description

Sectigo is seeking a Demand Generation Leader to drive multi-channel demand and pipeline growth in a hybrid role with Scottsdale HQ access. You will own the marketing pipeline, design integrated campaigns, lead ABM strategy, and align with sales and product marketing.

The role emphasizes building and scaling revenue-driven programs, leveraging automation and AI-enabled tactics, and leading a high-performing team to exceed targets in a fast-growing SaaS environment.