Director, Demand Generation

WebHosting; Scottsdale (AZ); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Bonus structure

Hybrid work model

Job summary

Sectigo is seeking a Demand Generation Leader to drive multi-channel demand and pipeline growth in a hybrid role with Scottsdale HQ access. You will own the marketing pipeline, design integrated campaigns, lead ABM strategy, and align with sales and product marketing.

The role emphasizes building and scaling revenue-driven programs, leveraging automation and AI-enabled tactics, and leading a high-performing team to exceed targets in a fast-growing SaaS environment.

Qualifications

• Strong background in B2B SaaS marketing.
• Expertise in account-based demand generation.
• Track record of building and scaling revenue-driven programs.

Responsibilities

• Own Marketing’s pipeline and drive multi-channel demand.
• Define and lead integrated, cross-channel campaigns.
• Set ABM strategy and select target accounts with sales.
• Align sales and marketing for unified campaigns and plans.
• Leverage marketing tech to scale demand via automation and ABM.
• Measure KPIs, manage budgets, and optimize programs.
• Grow the installed base through lifecycle and customer marketing.
• Lead and develop a high-performing team.
• Stay ahead of market trends, including AI-enabled demand.

Skills

Account-based marketing

B2B SaaS marketing

Marketing automation

Tools

Marketing automation platforms

Job description

We are looking for a talented Demand Genration Leader to join our growing global team at Sectigo.

This is a chance to build an integrated campaign motion at Sectigo. The Director, Demand Generation leads Sectigo’s demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing’s pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them. This individual should have a strong background in B2B SaaS marketing, deep expertise in account-based demand generation, and a track record of building and scaling revenue-driven programs.

Here are the core functions, responsibilities, and expectations for this role:

• Own Marketing’s pipeline number – Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number.
• Define and lead integrated campaigns – Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently.
• Set the account-based strategy – Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model.
• Align sales and marketing – Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one.
• Leverage technology to scale demand – Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale.
• Measure, budget and refine – Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights.
• Grow the installed base – Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty.
• Lead and develop a high-performing team – Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence.
• Stay ahead of market trends – Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

More information about this role:

• This is a full-time position working in a hybrid model and reporting to our Scottsdale office at least 3-4 days a week.
• The targeted compensation package for this role is between USD 160K and 180K plus a bonus structure, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values – Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.