Director of CRM, Data Activation & Growth

The Coca-Cola Company

Atlanta (GA)

On-site

USD 180,000 - 280,000

Full time

5 days ago

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Job summary

The Coca-Cola Company in Atlanta seeks a Director, CRM & Data Integration to lead the audience, CRM, loyalty, and data integration strategy across the North America Operating Unit. This role defines the business use cases, consumer-growth priorities, governance, and a unified growth roadmap connected to consumer identity and first-party data activation.

Lead the strategy for enterprise CRM, lifecycle engagement, data activation, and partner data collaboration.

Qualifications

Bachelor’s degree in Marketing, Business, Data, Digital Technology, Computer Science, or a related field is required; an MBA or other graduate degree is preferred.
5+ years of progressive experience across CRM, lifecycle marketing, loyalty, consumer data, audience strategy, personalization, or data-driven marketing, including leadership of complex cross-functional initiatives in a matrixed organization.

Responsibilities

Define and govern the enterprise CRM and lifecycle engagement strategy, roadmap, and operating model across brands and programs.
Translate business priorities into defined audience, CRM, loyalty, and data-integration use cases with clear outcomes.