Senior Customer Marketing Leader – Growth & Digital Strategy

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in the United States (Atlanta area) is seeking a Director of Customer Marketing to lead strategic marketing for key food service customers in the East Region and drive growth through innovative digital programming and joint business planning.

You will manage relationships across brands, R&D, commercialization, and assets to support year‑round customer programming, while navigating a complex system to align multiple stakeholders and deliver growth for both the customer and

Qualifications

• Bachelor's degree in Marketing/Business or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
• Revenue Growth Management experience or demonstrated understanding of RGM principles preferred.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories.
• Self‑starter that’s passionate about driving growth for both the customer and TCCC.

Responsibilities

• MARKETING STRATEGY AND EXECUTION: Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives and system resources.
• Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
• Lead customer innovation strategy and commercialization, identifying and advancing beverage, occasion and experience opportunities that unlock incremental growth for the customer and TCCC.
• Lead digital transformation across the customer journey, identifying opportunities to leverage digital, loyalty, delivery and emerging capabilities to drive consumer engagement, beverage incidence and growth.
• Lead and execute customer conference TCCC presence, driving relationships with franchisees.
• Work closely with 3rd party partners to execute all components of the conference.

Skills

Marketing strategy

Stakeholder management

Communication

Analytical thinking

Storytelling

Growth mindset

Digital marketing

Leadership

Education

Bachelor's degree in Marketing/Business

Job description

The Coca-Cola Company in the United States (Atlanta area) is seeking a Director of Customer Marketing to lead strategic marketing for key food service customers in the East Region and drive growth through innovative digital programming and joint business planning.

You will manage relationships across brands, R&D, commercialization, and assets to support year‑round customer programming, while navigating a complex system to align multiple stakeholders and deliver growth for both the customer and