Senior Product Manager, Consumer Digital Growth

Bodyarmor; Atlanta (GA); On-site; USD 152,000 - 178,000; Full time

Job summary

The Coca-Cola Company is evolving into a data-driven digital enterprise, building consumer-facing digital products to boost engagement, loyalty, and growth. This Senior Manager role leads product strategy, lifecycle management, and cross-functional collaboration to translate consumer insights into scalable digital solutions across channels.

With a focus on embedding analytics and AI-led personalization, you will drive adoption of a product-centric model, monitor performance metrics, and partner

Qualifications

• Bachelor’s degree or equivalent in a related field as listed in the requirements.
• 6+ years of experience in product management, digital product development, or related roles in a digital environment.
• Experience delivering consumer-facing digital products and measurable outcomes.
• Familiarity with product lifecycle management and agile/product-centric delivery methodologies.
• Data, analytics, and AI-driven decision making to inform product choices.
• Familiarity with digital platforms, customer data systems, and frontend/backend integrations.
• Strong stakeholder management and collaboration in a matrixed organization.
• Excellent communication and storytelling to influence diverse stakeholders.
• Continuous learning mindset and interest in digital innovation and trends.

Responsibilities

• Define and execute product strategies for consumer-facing digital products aligned to enterprise digital transformation priorities.
• Manage end-to-end product lifecycle from discovery to launch and optimization.
• Partner with cross-functional stakeholders to translate insights into features and roadmaps.
• Embed data, analytics, and AI into product design for personalization and performance tracking.
• Drive adoption of a product-centric operating model with iterative delivery and value creation.
• Establish and monitor product performance metrics to measure impact on engagement and growth.
• Collaborate with engineering and digital teams to ensure scalable, secure product solutions.
• Prioritize backlog based on business value and enterprise strategy alignment.
• Enable integration of digital products across platforms to deliver cohesive journeys.
• Lead experimentation and test-and-learn initiatives to improve performance and UX.
• Drive stakeholder alignment and effective communication across teams.
• Stay current on emerging tech and consumer trends to identify opportunities.

Skills

Agile Methodology

Data Analysis

Communication

Stakeholder Management

Product Lifecycle

Structured Query Language (SQL)

Education

Bachelor's degree in Business, Marketing, Computer Science, or related field

Tools

Microsoft Office

Job description

The Coca-Cola Company is evolving into a data-driven digital enterprise, building consumer-facing digital products to boost engagement, loyalty, and growth. This Senior Manager role leads product strategy, lifecycle management, and cross-functional collaboration to translate consumer insights into scalable digital solutions across channels.

With a focus on embedding analytics and AI-led personalization, you will drive adoption of a product-centric model, monitor performance metrics, and partner