Director, Lifecycle Marketing & Growth AI

Walmart; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase

Paid time off (PTO)

Education benefits (Live Better U)

Job summary

Walmart Connect seeks a Director of Lifecycle Marketing to lead a team driving advertiser activation, engagement, retention, and reactivation through personalized CRM programs and data-driven journeys. You will shape strategy, develop talent, and partner with Product, Engineering, and Analytics to scale marketing technology and personalization capabilities.

The role emphasizes signal-driven marketing, experimentation, and measurable business impact across a retail tech ecosystem.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross‑functional projects.

Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

Skills

Lifecycle marketing leadership

CRM & marketing automation

Data-driven marketing

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

CRM platforms

Marketing automation

A/B testing & experimentation

Job description

Walmart Connect seeks a Director of Lifecycle Marketing to lead a team driving advertiser activation, engagement, retention, and reactivation through personalized CRM programs and data-driven journeys. You will shape strategy, develop talent, and partner with Product, Engineering, and Analytics to scale marketing technology and personalization capabilities.

The role emphasizes signal-driven marketing, experimentation, and measurable business impact across a retail tech ecosystem.