Senior Product Marketing Lead - Data-Driven Growth

Walmart; Bentonville (AR); On-site; USD 90,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) & stock purchase

Paid time off

Live Better U education benefit

Job summary

Walmart seeks a Senior Manager, Product Marketing to lead strategic initiatives that drive product awareness, adoption, and market growth. You will leverage market research, data analysis, and cross-functional collaboration to develop and execute impactful marketing plans.

The role involves stakeholder influence, data-driven presentations, and end-user training guidance. The team connects global strategy to real-world launches, develops clear messaging, and monitors feature adoption to drive

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field with 3 years’ experience or 6 years’ experience in Marketing/Business Admin/related field.
• Strong market research and data analysis to generate actionable insights.
• Cross-functional collaboration and stakeholder management to drive alignment.

Responsibilities

• Lead development and execution of comprehensive product marketing strategies.
• Conduct market research and analyze data to identify trends and needs.
• Present data-driven insights and recommendations to stakeholders.
• Oversee creation of product training, demos, and marketing communications to boost adoption.
• Track KPIs to measure marketing effectiveness and optimize campaigns.
• Build partnerships internally and externally to support product initiatives.

Skills

Market research

Data analysis

Cross-functional collaboration

Stakeholder management

Effective communication

Leadership

Education

Bachelor’s Degree in Marketing/Business Administration/related field

Tools

N/A

Job description

Walmart seeks a Senior Manager, Product Marketing to lead strategic initiatives that drive product awareness, adoption, and market growth. You will leverage market research, data analysis, and cross-functional collaboration to develop and execute impactful marketing plans.

The role involves stakeholder influence, data-driven presentations, and end-user training guidance. The team connects global strategy to real-world launches, develops clear messaging, and monitors feature adoption to drive